Ivey Business School (Canada)
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Zomato: Hyperlocal Battle for Online Food Delivery - Teaching Note
Saju B.Teaching Note IVEY-8B20A037-EMarketingTeaching note for product 9B20A037.Starting at €0.00
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Paper Boat Beverage: Branding Delightful Nostalgia
Saju B.; Hari Krishnan K.; Joseph Jeya Anand S.Case IVEY-9B16A022-EEntrepreneurship, Marketing, StrategyHector Beverages reinvented the ethnic drinks category in the Indian market with its beverage brand Paper Boat. The brand had been successful since its launch in 2013, posting triple-digit growth in 2015. By the end of December 2015, Hector Beverages’ future seemed to be heavily dependent upon Paper Boat. With Paper Boat constituting 90 per cent of the company’s total sales, 2016 would be a critical year for Hector Beverages. Should the company a...Starting at €8.20
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Inbal Dror: Expanding the Global Reach of a Couture Bridal Wear Brand
Sara Honovich, Neha Mittal, Jennifer Sundstrom-FitzgeraldCase IVEY-W27148-EMarketing, StrategyIn October 2018, Yehuda Katzman, vice-president of marketing and business development at design house Inbal Dror, was attending the 2018 New York Bridal Fashion Week event, where Inbal Dror and its direct competitors revealed their spring lines to distinct buyers. As in previous years, Katzman had lined up meetings with interested retailers and wanted to make sure they appreciated the unique nature of Inbal Dror’s designs and the quality of its c...Starting at €8.20
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Inbal Dror: Expanding the Global Reach of a Couture Bridal Wear Brand - Teaching Note
Sara Honovich, Neha Mittal, Jennifer Sundstrom-FitzgeraldTeaching Note IVEY-W27149-EMarketing, StrategyTeaching note for product W27247.Starting at €0.00
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Epigamia: Chronicle of an Emerging Brand
Saju B.; Priya MohandasCase IVEY-9B19A052-EEntrepreneurship, Marketing, StrategyDrums Food International Pvt. Ltd. (Drums Food) launched India’s first Greek yogurt brand, Epigamia, in 2015. Experiencing initial success with Greek yogurt, Drums Food went on to add another unique offering, lactose-free artisanal curd, targeting consumeStarting at €8.20
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Zomato: Hyperlocal Battle for Online Food Delivery
Saju B.; Priya MohandasCase IVEY-9B20A037-EEntrepreneurship, Marketing, StrategyZomato, a leading restaurant discovery and review platform, entered the highly competitive hyperlocal food delivery space in 2014. Though Zomato was a leading platform for search and discovery, it trailed behind the market leader in the delivery landscapeStarting at €8.20