Ivey Business School (Canada)
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Zomato: Hyperlocal Battle for Online Food Delivery - Teaching Note
Saju B.Teaching Note IVEY-8B20A037-EMarketingTeaching note for product 9B20A037.Starting at €0.00
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Paper Boat Beverage: Branding Delightful Nostalgia
Saju B.; Hari Krishnan K.; Joseph Jeya Anand S.Case IVEY-9B16A022-EEntrepreneurship, Marketing, StrategyHector Beverages reinvented the ethnic drinks category in the Indian market with its beverage brand Paper Boat. The brand had been successful since its launch in 2013, posting triple-digit growth in 2015. By the end of December 2015, Hector Beverages’ future seemed to be heavily dependent upon Paper Boat. With Paper Boat constituting 90 per cent of the company’s total sales, 2016 would be a critical year for Hector Beverages. Should the company a...Starting at €8.20
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Epigamia: Chronicle of an Emerging Brand
Saju B.; Priya MohandasCase IVEY-9B19A052-EEntrepreneurship, Marketing, StrategyDrums Food International Pvt. Ltd. (Drums Food) launched India’s first Greek yogurt brand, Epigamia, in 2015. Experiencing initial success with Greek yogurt, Drums Food went on to add another unique offering, lactose-free artisanal curd, targeting consumeStarting at €8.20
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Zomato: Hyperlocal Battle for Online Food Delivery
Saju B.; Priya MohandasCase IVEY-9B20A037-EEntrepreneurship, Marketing, StrategyZomato, a leading restaurant discovery and review platform, entered the highly competitive hyperlocal food delivery space in 2014. Though Zomato was a leading platform for search and discovery, it trailed behind the market leader in the delivery landscapeStarting at €8.20
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Mamaearth: Navigating Growth Beyond Baby Care - Teaching Note
Anjali Chopra; Aparna Pandey; Radha Iyer; Sandeep PuriTeaching Note IVEY-W32648-EMarketing, StrategyTeaching note for product W32647.Starting at €0.00
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Mamaearth: Navigating Growth Beyond Baby Care
Anjali Chopra; Aparna Pandey; Radha Iyer; Sandeep PuriCase IVEY-W32647-EMarketing, StrategyMamaearth, founded in 2016, started as a direct-to-consumer personal-care brand and carved a niche for itself as a trusted, toxin-free baby-care, skin-care, and hair-care brand in a competitive Indian personal-care market landscape that included established multinationals. In 2022, its parent company, Honasa Consumer Private Limited (HCL), raised $52 million in financing for a valuation of US $1.2 billion, becoming the first unicorn of 2022. HCL ...Starting at €8.20