Ivey Business School (Canada)
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ERKE: Consumption Binge Caused by Donations
Weina Li; Su Liu; Chenxi YiCase IVEY-W27047-EMarketing, StrategyHongxing ERKE Industrial Co., Ltd. (ERKE), founded in 2000, was the first large Chinese sportswear company to list overseas. Despite the difficulties it faced caused by poor management and the decline of its brand influence, ERKE donated ¥50 million worth of aid to disaster-hit areas in Henan, China, shortly after severe flooding in the province in July 2021. The donation caused an unprecedented online event in China and ignited the enthusiasm of...Starting at €8.20
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Runhua: An Auto Dealer’s Sales Channel Dilemma
Su Liu; Weina Li; Xu ZhengCase IVEY-W32412-EMarketingIn 2022, Runhua Group was a well-known automobile dealer in China with a large market share in the traditional fuel vehicle market. The recent surge of new energy (i.e., plug-in electric) vehicles was having a strong impact on the company’s main business. The high number of new automobile companies entering this promising market was threatening the dealership model, the traditional sales and distribution channel that dominated the market. Runhua ...Starting at €8.20
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Runhua: An Auto Dealer’s Sales Channel Dilemma - Teaching Note
Su Liu; Weina Li; Xu ZhengTeaching Note IVEY-W32413-EMarketingTeaching note for product W32412.Starting at €0.00
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Dabba Chetty Shop: Strengthening a Niche Market or Expanding Internationally
Chandrasekaran Nagarajan; Jayasankar RamanathanCase IVEY-W32167-EMarketing, Service and Operations ManagementDabba Chetty Shop was a small unique retail shop in Chennai, India that had been in operation for four generations. For more than a century, the shop had sold natural and processed materials to customers who used alternative medicines for well-being. The shop’s strong reputation was based on the quality of the materials sold. Key factors for success included the ability to identify and reliably procure materials, having an intimate knowledge of v...Starting at €8.20
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Dabba Chetty Shop: Strengthening a Niche Market or Expanding Internationally - Teaching Note
Jayasankar Ramanathan; Chandrasekaran NagarajanTeaching Note IVEY-W32168-EMarketing, Service and Operations ManagementTeaching note for product W32167.Starting at €0.00