Ivey Business School (Canada)
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Ola (India): Building Customer Loyalty to App-Based Services - Teaching Note
Nupur Krishna; Ritu Srivastava; Parul GuptaTeaching Note IVEY-8B20A064-EMarketingTeaching note for product 9B20A064.Starting at €0.00
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Ola (India): Building Customer Loyalty to App-Based Services
Nupur Krishna; Ritu Srivastava; Parul GuptaCase IVEY-9B20A064-EEntrepreneurship, Marketing, StrategyOla Auto India (Ola) was the pioneer in cab aggregation services in India. In 2019, Ola needed to ensure that it remained the customer’s first choice for autorickshaw (auto) booking. Ola had so far faced moderate competition from small players, but competStarting at €8.20
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Kimpton Hotels - Setting Prices on Priceline (A)
Chris K. Anderson; John G. Wilson; Joel ReadCase IVEY-9B09E027-EDecision Analysis, Marketing, Service and Operations ManagementIn June 2008, the Kimpton Hotels' area director of revenue management (director) for Washington, D.C. was trying to process the most recent customer information report from Priceline.com (Priceline). In an attempt to improve revenues during periods of lowStarting at €8.20
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Kimpton Hotels — Setting Prices on Priceline (C)
Chris K. Anderson; John G. Wilson; Joel ReadCase IVEY-9B09E029-ECorporate Governance, Marketing, Service and Operations ManagementThe Kimpton Hotels' area director of revenue management (director) for Washington, D.C. was excited about using Priceline.com to help fill rooms on some of Kimpton's low-demand weekends. He estimated the coming weeks' demand across three rate classes and across three lengths of stay (LOS), and he wanted to make sure he did not use Priceline.com too aggressively by releasing too many rooms onto the site.Starting at €5.74
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Twitter India: At a Crossroads between Freedom of Expression and Social Responsibility
Anupama Prashar; Parul GuptaCase IVEY-W26368-EMarketing, StrategyIn February 2021, the Indian government announced new regulations to increase the accountability of social media companies for misusing their platforms in spreading fabricated news, misinformation, and obscene material. The new rules were not welcomed by some prominent social media companies, including Twitter. The giant microblogging network claimed that the new rules were designed to suppress freedom of speech among the citizens of India, one o...Starting at €8.20
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Twitter India: At a Crossroads between Freedom of Expression and Social Responsibility - Teaching Note
Anupama Prashar; Parul GuptaTeaching Note IVEY-W26369-EMarketing, StrategyTeaching note for product W26368.Starting at €0.00
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Ferro Industries — Exporting Challenge in a Small Firm
Justin Paul; Parul Gupta; Shruti GuptaCase IVEY-9B11M115-EEntrepreneurship, Marketing, StrategyThis case deals with an exporting challenge faced by Ferro Industries, a small enterprise within the steel industry in India. The company’s manufacturing facility was located in the National Capital Region of Delhi. Ferro’s main products were roll-forming machines, cut-to-length lines, and slitting lines; the company was one of only three firms in the Indian sub-continent catering to the market for such products. This case raises two basic questi...Starting at €8.20
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The University of Wyoming Men’s Basketball Team
John G. Wilson; Craig SorochukCase IVEY-9B11E034-ECorporate Governance, MarketingAt the University of Wyoming, home games played by the men’s basketball team generated significant revenues for the athletics department through ticket and concession sales. With the 2009-2010 season ending, it was time to forecast revenues for the upcoming season. Even though ticket prices were already set, providing a revenue forecast was difficult, as the schedule of home games for the 2010-2011 season was not yet known, and both ticket and co...Starting at €8.20
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Kimpton Hotels — Setting Prices on Priceline (B)
Chris K. Anderson; John G. Wilson; Joel ReadCase IVEY-9B09E028-ECorporate Governance, Marketing, Service and Operations ManagementIn June 2008, the Kimpton Hotels' area director of revenue management (director) for Washington, D.C. finished creating a pricing strategy that would determine the optimal posted price for rooms in the Washington, D. C. hotel as well as the number of rooms that should be provided to Priceline.com. He realized there was even more potential to gain revenue by posting more than one price; however, this would add further complexity into the strategy ...Starting at €5.74