Ivey Business School (Canada)
-
Captain Fresh: Value Fishing across Segments - Teaching Note
Renuka Kamath; ShabbirHusain R.V.Teaching Note IVEY-W32009-EMarketing, StrategyTeaching note for product W32008.Starting at €0.00
-
Captain Fresh: Value Fishing across Segments
Renuka Kamath; ShabbirHusain R.V.Case IVEY-W32008-EMarketing, StrategyCaptain Fresh, a tech-enabled business-to-business (B2B) seafood marketplace based out of Bengaluru, India, had been enjoying phenomenal success. Founder Utham Gowda set out to simplify the seafood supply chain in a fragmented, unstructured, and complex market. He was sure that going forward, technology would play a major role in building high-quality distribution infrastructure that would take fish from sea to plate. In January 2022, having achi...Starting at €8.20
-
CavinKare’s Indica Easy: Launching Shampoo Hair Colour - Teaching Note
Renuka Kamath; ShabbirHusain R.V.Teaching Note IVEY-W26293-EMarketingTeaching note for product W26292.Starting at €0.00