Ivey Business School (Canada)
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Zydus Wellness: Nutralite’s Marketing Twist
Falguni Vasavada-Oza; Smita Pranav Kothari; Sudiksha PatilCase IVEY-9B19A009-EMarketingZydus Wellness Ltd. (Zydus), based in Ahmedabad, India, operated in the consumer goods sector, offering health and hygiene products and brands such as Sugar Free, Everyuth, Actilife, and Nutralite. Zydus promoted its Nutralite margarine brand mainly through television advertising. Its other communication strategies included digital marketing efforts and on-ground activities. Entering a market that was primarily dominated by Amul butter, Nutralite...Starting at €8.20
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Zydus Wellness: Nutralite’s Marketing Twist - Teaching Note
Falguni Vasavada-Oza; Smita Pranav Kothari; Sudiksha PatilTeaching Note IVEY-8B19A009-EMarketingTeaching note for product 9B19A009.Starting at €0.00
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Major League Baseball: Strategy Calibration in Light of COVID-19 - Teaching Note
Pavan Munaganti; Skyler King; Matthew Thomson; Andrew PerkinsTeaching Note IVEY-W29950-EMarketing, StrategyTeaching note for product W29949.Starting at €0.00
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Developing a New Smartphone Application: UrbanBaby
Andrew PerkinsCase IVEY-9B12A054-EEntrepreneurship, MarketingUrbanBaby is a newly developed smartphone application (app) that allows users to address the difficult task of finding activities, restaurants and other forms of entertainment for newborns to young teens. A number of issues must be addressed if it is going to be profitable. First, the app’s creators, Alex and Pavel, are unsure how to characterize the large potential target market, parents, or if there are other target markets that might be intere...Starting at €8.20
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Major League Baseball: Strategy Calibration in Light of COVID-19
Pavan Munaganti; Skyler King; Matthew Thomson; Andrew PerkinsCase IVEY-W29949-EMarketing, StrategyMajor League Baseball (MLB) had been financially impacted by the COVID-19 pandemic. With a shortened season without fans in attendance, revenue-generating opportunities decreased dramatically from previous years. This case examines issues that MLB teams dealt with during the 2020 season, including the loss of revenue during the worldwide COVID-19 pandemic. How would MLB move forward into the 2021 season, having lost a significant amount of money ...Starting at €8.20