Ivey Business School (Canada)
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Rays Culinary Delights: Building a Start-Up Brand
Ruppal Walia SharmaCase IVEY-9B17A002-EEntrepreneurship, MarketingIn April 2015, two years after launching Sattviko, a casual dining restaurant, the venture had three restaurants in Delhi. The two entrepreneurs who had established Sattviko wanted to continue growing but were feeling cash-constrained. Meanwhile, the online technology-based food industry in India was growing with an influx of venture funding. The entrepreneurs could take advantage of this wave and pursue venture capital, but they might have to sh...Starting at €8.20
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Mazatlán: The Destination That Did Not Like Its Brand
Nicolas Kervyn; Fernando Rey Castillo Villar; Silvestre Flores Gamboa; Manuel Lopezneria; Matthew ThomsonCase IVEY-W28621-EMarketingIn 2022, Mazatlán was enjoying a reputation as a popular seaside town on the Mexican Pacific Coast, in the northwestern state of Sinaloa. Protected by a bay and three islands, it offered sandy beaches and favourable weather year-round, making it an attractive destination for Mexican, American, and Canadian vacationers. It was a popular stop for Pacific Ocean cruises, where tourists could enjoy beaches, sunshine, Mexican cuisine and culture, and v...Starting at €8.20
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Mazatlán: The Destination That Did Not Like Its Brand (Spanish version)
Nicolas Kervyn; Fernando Rey Castillo Villar; Silvestre Flores Gamboa; Manuel Lopezneria; Matthew ThomsonCase IVEY-W32003MarketingIn 2022, Mazatlán was enjoying a reputation as a popular seaside town on the Mexican Pacific Coast, in the northwestern state of Sinaloa. Protected by a bay and three islands, it offered sandy beaches and favourable weather year-round, making it an attractive destination for Mexican, American, and Canadian vacationers. It was a popular stop for Pacific Ocean cruises, where tourists could enjoy beaches, sunshine, Mexican cuisine and culture, and v...Starting at €8.20
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Advantage Legrand: Building a B2B Brand
Ruppal Walia Sharma; Sameer SaxenaCase IVEY-W33763-EMarketingIn January 2019, Mohit Sehgal, assistant manager in the marketing team of Legrand India (Legrand), part of a global conglomerate in the electrical and digital infrastructure sector, had been asked to propose initiatives to enhance the brand’s visibility and deepen stakeholder engagement based on the chosen brand platform: Advantage Legrand. The Legrand brand, present in India since 1996, represented a vast product portfolio and was connected to m...Starting at €8.20
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Greenco Enterprises India Pvt. Ltd.: Market Strategy for Frozen Snacks - Teaching Note
Ruppal Walia Sharma; Mridula S. MishraTeaching Note IVEY-8B18A063-EMarketingTeaching note for product 9B18A063.Starting at €0.00
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Advantage Legrand: Building a B2B Brand - Teaching Note
Ruppal Walia Sharma; Sameer SaxenaTeaching Note IVEY-W33764-EMarketingTeaching note for product W33763.Starting at €0.00
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Mazatlán: The Destination That Did Not Like Its Brand - Teaching Note
Nicolas Kervyn; Fernando Rey Castillo Villar; Silvestre Flores Gamboa; Manuel Lopezneria; Matthew ThomsonTeaching Note IVEY-W28622-EMarketingTeaching note for product W28621.Starting at €0.00
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Greenco Enterprises India Pvt. Ltd.: Market Strategy for Frozen Snacks
Ruppal Walia Sharma; Mridula S. MishraCase IVEY-9B18A063-EEntrepreneurship, Marketing, StrategyIn November 2016, the two co-founders of the Delhi-based Greenco Enterprises India Pvt. Ltd. were getting ready to launch a range of frozen snacks in the competitive Indian market. Their strategy was to penetrate the already established non-vegetarian froStarting at €8.20