Ivey Business School (Canada)
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mjunction: The Branding Dilemma - Teaching Note
Sanjeev Tripathi; Mahul BrahmaTeaching Note IVEY-8B19A058-EMarketingTeaching note for product 9B19A058.Starting at €0.00
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Agarwal Packers and Movers Limited: Relocating Emotions
Anupama PrasharCase IVEY-9B19A003-EEntrepreneurship, MarketingIn September 2018, the leadership team of Agarwal Packers and Movers Limited (APML) gathered for a meeting at the company’s headquarters, located in the heart of New Delhi, India. The founder was considering whether the company should go public by the end of 2019. Since APML’s inception in 1987, the team had worked hard to create a healthy brand recall, establish customer loyalty, and build a robust financial base. However, in the 18 months leadi...Starting at €8.20
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Agarwal Packers and Movers Limited: Relocating Emotions - Teaching Note
Anupama PrasharTeaching Note IVEY-8B19A003-EMarketingTeaching note for product 9B19A003.Starting at €0.00
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Future Retail: Acquisition Spree and Beyond
Rakhi ThakurCase IVEY-9B19A001-EMarketing, StrategyFuture Retail Limited (Future Retail) had a unique business model and an aggressive growth strategy that helped to make it India's largest retailing organization. In 2017, Future Retail was expanding its network of stores, but a new retail landscape was emerging, as customers were shifting to e-commerce for large purchases, due to changing lifestyles and customer preferences, while continuing to shop at small mom-and-pop stores for smaller, quick...Starting at €8.20
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Vertu: Last Call for British Luxury Mobile Phone Maker - Teaching Note
Margaret Osborne; Ken Kwong-Kay WongTeaching Note IVEY-8B19A005-EMarketingTeaching note for product 9B19A005.Starting at €0.00
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6 Ballygunge Place: Has the Brand Reached Its Destination - Teaching Note
Madhupa BakshiTeaching Note IVEY-8B19A004-EMarketingTeaching note for product 9B19A004.Starting at €0.00
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Fancam: A New Channel Management Strategy
Michael Goldman; Maximillian DuranCase IVEY-9B19A037-EEntrepreneurship, Marketing, StrategyIn its first four years, Fancam Pty Ltd. (Fancam), a high-definition, 360-degree crowd-imaging business based in Cape Town, South Africa, had enjoyed considerable growth that was driven in part by its network of resellers around the world. However, the stStarting at €8.20
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Fancam: A New Channel Management Strategy - Teaching Note
Michael Goldman; Maximillian DuranTeaching Note IVEY-8B19A037-EMarketingTeaching note for product 9B19A037.Starting at €0.00
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John Keells Hotels in Sri Lanka: Building Brand Architecture
Ashita Aggarwal; Sulakshana "Lulu" Raghavan; Ruchi GunewardeneCase IVEY-9B19A028-EMarketing, StrategyIn the summer of 2012, the president of the leisure sector of John Keells Hotels needed to discuss marketing strategies with his senior management team. The company was a well-known brand that operated Cinnamon Hotels and Resorts and Chaaya Hotels and ResStarting at €8.20
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Toboggan Brewing Company: Sliding to Success - Teaching Note
Colin McDougall; Carly ArmstrongTeaching Note IVEY-8B19A035-EMarketingTeaching note for product 9B19A035.Starting at €0.00