IESE (España)
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The Communication Process: How to Improve Your Communication
Wilkinson, Helen; Cardona Soriano, PabloTechnical Note DPON-51-ELeadership and People ManagementThe aim of this technical note is to aid the personal development of management's communication abilities. Communication is the basis of all interpersonal relationships and of the smooth running of any type of organization, including companies. Several studies have shown that a company's global performance is directly related to the quality of its managers' communication. The note then goes on to examine how we communicate, as a first step to ach...Starting at €8.20
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Airline Industry Alliances in 2004: Improving Performance in the Beleaguered Airline Industry - Teaching Note
Riehl F.; Ariño, AfricaTeaching Note DGT-37-EStrategyNote prepared as an aid to instructors in the classroom use of case DG-1470-E Airline Industry Alliances in 2004: Improving Performance in the Beleaguered Airline Industry.Starting at €0.00
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Airline Industry Alliances in 2004: Improving Performance in the Beleaguered Airline Industry
Riehl F.; Ariño, AfricaCase DG-1470-EStrategyThe airline industry in 2004 provides an ideal field of analysis for students of alliances. As airlines struggled to cope with the challenges imposed on them by terrorism, SARS (Severe Acute Respiratory Syndrome), the Iraq war, a slow growing economy and fast rising oil prices, alliances became more and more a "safe haven" that would mitigate the detrimental effects of the environment. An open issue remained until that time of whether alliances w...Starting at €8.20
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Creativity and Innovation. How to Encourage Them
Wilkinson, Helen; Cardona Soriano, PabloTechnical Note DPON-54-ELeadership and People ManagementThis technical note is intended to help develop the competence of creativity. Companies are not creative and innovative in themselves, as abstract entities. If a company is creative, it is because the people in it are creative. But is creative talent confined to a privileged few, or can it be acquired? Talent is made up of attitude and aptitude, that is, the will and the ability to be creative. This technical note looks at how creative attitude a...Starting at €8.20
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FreeMove in Early 2008: Creating Value through Strategic Alliances in the Mobile Telecommunications Industry - Teaching Note
Riehl F.; Ariño, AfricaTeaching Note DGT-36-EStrategyNote prepared as an aid to instructors in the classroom use of case DG-1469-E.Starting at €0.00
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Customer Orientation
Wilkinson, Helen; Cardona Soriano, PabloTechnical Note DPON-52-ELeadership and People ManagementThis technical note aims to help the personal development of management's customer orientation capacity. The customer is the reason why any company exists. Today, customers are better educated and better trained, more selective and demanding, and they have a greater capacity for choice. As such, customer orientation is more important than ever for the survival of the company. If a company wishes to develop a customer orientation culture capable o...Starting at €8.20
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Rebuilding Trust From the Ground Up
Arrunada, Benito; Cardona Soriano, Pablo; Castaldo, Sandro; Rosanas Martí, Josep Maria; Wilkinson, HelenDossier DOS-3-EBusiness Ethics and Corporate Social Responsibility, Economics, Leadership and People Management, MarketingThe workplace has become a hard hat zone. Here we provide tools to clear the rubble and rebuild confidence.Starting at €15.00
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Building the Virtuous Circle of Trust
Cardona Soriano, Pablo; Wilkinson, HelenArticle ART-1600-ELeadership and People ManagementDuring times of recession, feelings of distrust in organizations become acute, making it more necessary than ever to understand how trust is created and maintained. According to the authors, the relationship between managers and subordinates is fundamental to building and maintaining trust. In this article, they present a model based on the results of an international study and their own professional experience as coaches. Put simply, when the be...Starting at €8.20
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Conflict Management
Wilkinson, Helen; Cardona Soriano, PabloTechnical Note DPON-53-ELeadership and People ManagementThis technical note is intended to help develop the competence of conflict management. We all know from experience that conflict is a fact of life. And it is not always a bad thing. On the contrary, it can be very positive and stimulating, provided it is kept within certain limits. There are two dimensions to any conflict: rational and emotional. Problems arise when emotional harmony is disrupted. Conflict is a dynamic phenomenon and goes through...Starting at €8.20
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FreeMove in Early 2008: Creating Value Through Strategic Alliances in the Mobile Telecommunications Industry
Riehl F.; Ariño, AfricaCase DG-1469-EStrategyThe case describes the changing competitive landscape in the European mobile industry in 2003/2004. In April 2003, four of the leading mobile operators in Europe, Telefónica Móviles of Spain, T-Mobile of Germany, Telecom Italia Mobile and Orange of France, had formed the "FreeMove" alliance to counter the ever growing market presence of Vodafone Plc. Only six months later, in October 2003 nine smaller European operators formed a similar alliance ...Starting at €8.20