Ivey Business School (Canada)
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Pacific Drilling: The Preferred Offshore Driller
Haiyang Li; Frederic Jacquemin; Toby LiCase IVEY-9B16M061-EEntrepreneurship, StrategyFounded in 2006, Pacific Drilling was a fast-growing offshore drilling company. From the beginning, the company’s chief executive officer was determined to create a unique drilling company by focusing exclusively on ultra-deepwater drilling and technological innovation. By the end of 2014, the company had more than 1,600 employees and was generating US$1 billion in annual revenues. However, the company also faced several challenges, such as being...Starting at €8.20
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Ambuja Cement: Measuring the Value of Water
Utkarsh Majmudar; Namrata RanaCase IVEY-9B17M129-EStrategyIn 2016, Ambuja Cements Limited (Ambuja Cement) was one of the largest cement companies in India. Company operations required the use of water for cooling, dust suppression, and domestic needs, but the use of water stressed the water resources at some of the company’s locations. Ambuja Cement thus identified the availability of water as a risk area for the organization and made water conservation a key element of their sustainability agenda. By v...Starting at €8.20
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GE China Technology Center: Evolving Role in Global Innovation
Haiyang Li; Rebecca ChungCase IVEY-9B15M099-EEntrepreneurship, StrategyAWARD WINNING CASE - Bringing Technology to Market Award, 2016 European Foundation for Management Development (EFMD) Case Writing Competition. This case describes how General Electric has developed its China Technology Center over the past decade. The case also elaborates on the changing role of the China Technology Center in General Electric’s global research and development strategy. In 2000, General Electric set up its China Technology Center ...Starting at €8.20
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Toyota Kirloskar Motors: Evaluating a CSR Project
Utkarsh Majmudar; Namrata RanaCase IVEY-9B19M043-EStrategyToyota Kirloskar Motor Company Private Limited (TKM) was a leading car manufacturer in India, one engaged in a significant level of corporate social responsibility activities. TKM focused on health and hygiene issues in rural and semi-urban districts in India, as sanitation was a significant concern there. TKM's efforts to facilitate the improvement of health and hygiene among its program beneficiaries had met with considerable success. The compa...Starting at €8.20
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Zhuiyi Technology: Develop or Diversify?
Chongqiao Xiong; Haiyang Li; Yijia Tang; Jiana LuCase IVEY-W31059-EEntrepreneurship, StrategyThe case describes how Zhuiyi, a leading conversational artificial intelligence (AI) start-up in China, developed its growth strategy and made transitions in the face of product commercialization challenges. The crux lies in the low customer satisfaction rate of AI products, which could be endogenously attributed to mismatched expectations among customers and the founding team in the product development process as well as to the lack of vertical ...Starting at €8.20
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Birla Cellulose: Spearheading Sustainable Fashion
Utkarsh Majmudar; Namrata RanaCase IVEY-9B20M218-EStrategyBirla Cellulose, a part of India’s large conglomerate Aditya Birla Group, manufactured viscose fibre, which came from wood and was naturally sustainable. In 2017, the Changing Markets Foundation (CMF) brought out a report titled Dirty Fashion, which descrStarting at €8.20
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Finolex: Developing an Integrated Corporate Social Responsibility Strategy
Utkarsh Majmudar; Namrata RanaCase IVEY-9B17M098-EStrategyFinolex Industries Limited was India’s largest rigid PVC pipes and fittings manufacturer and the second largest PVC resin manufacturer. It was a family-led enterprise with a long history of philanthropy. The Mukul Madhav Foundation was the charitable arm of the company, and it’s functioning needed to be streamlined while considering the resources, timelines, and strategies required to meet its obligations. A strategic framework had to be applied ...Starting at €8.20
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Dalmia Bharat: Social Return on Investment
Utkarsh Majmudar; Namrata RanaCase IVEY-9B17M165-EStrategyIn 2016, Dalmia Bharat Cement Limited (Dalmia Cement) and its agency, the Dalmia Bharat Foundation, worked in the areas of sustainability and corporate social responsibility. It worked with communities in the neighbourhoods of its plants and with rural communities in many other areas, focusing on soil and water conservation. In 2016 there was a growing concern that its water harvesting structures and methods of soil protection and improvement wer...Starting at €8.20
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Building Sustainability and Circularity at JSW Steel
Utkarsh Majmudar; Namrata RanaCase IVEY-W26535-EStrategyIn April 2021, the chair and managing director of India’s JSW Steel Limited (JSW Steel) was facing questions about how to encourage sustainability in an expanding company. JSW Steel was the flagship company of the JSW Group, which started with a small steel plant in 1982 and grew into a conglomerate with interests in steel, cement, infrastructure, energy, paints, and sports. Steelmaking had numerous impacts on the environment. To offset the impac...Starting at €8.20