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FilmCast: A Conjoint Analysis Exercise - Teaching Note
Srini Krishnamoorthy, Kyle MacleanTeaching Note IVEY-W28490-EDecision Analysis, MarketingTeaching note for product W28489.Starting at €0.00
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Green Fee: The Use of Data Analysis to Develop a Business Plan
Baucells Alibés, Manel; Gómez, Javier; Pujol C.; Galán D.; García-Marquina J.; Heukamp, FranzCase AD-297-EDecision Analysis, FinanceThis case examines the background to a decision as to which of two possible locations to use for a new golf course. The case includes the data used to assess the how the location influences the green fees that could be charged at each course. The influence of other variables on the green fees further helps to gain a better understanding of the business.Starting at €8.20
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FilmCast: A Conjoint Analysis Exercise
Srini Krishnamoorthy, Kyle MacleanExercise IVEY-W28489-EDecision Analysis, MarketingMaya Fonseca, the marketing analyst for video streaming service FilmCast, and her colleague Rupert Cruz had to interpret the results of a conjoint analysis conducted by their company. FilmCast was a large company, competing against Videosource and Webflickstream. The marketing analysts were debating whether it made sense to lower the price of their services and if the conjoint analysis results supported this idea.Starting at €8.20