Stanford Graduate School of Business (USA)
-
Emery Tech: Clif Jumping
Mahowald, Chris; Tian, Hanna X; Ellis Evers, MelindaCase SGSB-RE141-EStrategyMelinda Ellis Evers, a Bay Area native and Stanford GSB alumna, founded Ellis Partners (Ellis), a commercial real estate investment and development firm in 1993 together with her father and brother. One of Ellis’ projects was the redevelopment of an obsolete manufacturing facility located in Emeryville, California into Class A office / R&D space - Emery Tech - in 1998. After a successful nine-year investment period, Evers spotted another developm...Starting at €8.20
-
Star Digital: Assessing the Effectiveness of Display Advertising
Narayanan S; Yildiz TCase SGSB-M347-EMarketingStar Digital, a multichannel video service provider with over US$100 million in annual advertising spends, was gradually increasing its online advertising spend. The company was extremely active in managing its substantial advertising budget, using return on investment information to make spending decisions. Even though the internet provided a promising platform to measure ad effectiveness, doing so for display ads was proving difficult. The t...Starting at €8.20
-
iPort 12: Any Port in Storm?
Mahowald, Chris; Mitchell, BradleyCase SGSB-RE142-EService and Operations ManagementIn January 2011, Jeff Kelter and Bob Savage, the managing partners of KTR Capital Partners (KTR), convened an investment committee meeting in KTR’s New York City headquarters to decide whether to proceed with the acquisition of iPort 12. If approved, KTR would fund a $5.3 million non-refundable deposit for the purchase of an 89 percent vacant, two-building warehouse project comprising 1.3 million square feet in Carteret, New Jersey. In 2007, ...Starting at €8.20