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IESE (España)
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DKV: La Comunicación interna como herramienta de la compañía
Bofarull, Cristina; Bel Mallén, Ignacio; Gómez, SandalioCase M-1273Knowledge and Communication, MarketingDKV Seguros podría definirse como una empresa de seguros personales, especializada en salud, comprometida con las personas y orientada al desarrollo sostenible, y que bajo principios éticos de comportamiento cuida de sus clientes resolviendo sus necesidades a lo largo de su vida. La comunicación interna en esta empresa juega un papel estratégico, y Josep Santacreu, CEO de la compañía, considera que la comunicación interna, junto con todas sus her...Starting at €8.20
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DKV: Internal Communication as a Company Tool
Bofarull, Cristina; Bel Mallén, Ignacio; Gómez, SandalioCase M-1273-EKnowledge and Communication, MarketingDKV Seguros could be defined as a personal insurance company specializing in healthcare, which is committed to individuals and oriented toward sustainable development. It cares for its clients according to principles of ethical behavior, and meets their needs throughout the course of their lives. Internal communication at the company plays a strategic role, and Josep Santacreu, its CEO, believes that internal communication, together with all of i...Starting at €8.20