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Tramsa Mobility on the Ropes: Dealing with a Cyberattack (C)
Valor Sabatier, Josep; Zamora, Javier; Jesus Pérez Balaguer; Sastre Boquet, IsaacCase SI-210-EInformation Technologies, Leadership and People ManagementIn summer 2020, Tramsa Mobility, a Spanish transportation carrier that operated several concession contracts from the administration, was victim of a ransomware attack that seriously threatened the ability of the company to operate the thousands of buses that gave service to some of the largest cities in the country. The case, broken up in three different parts, describes how the company dealt with the crisis, with new challenges and difficultie...Starting at €5.74
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FC Barcelona: More Than a Club, More Than Data
Zamora, Javier; Sastre Boquet, Isaac; Ana María ViletCase SI-206-EInformation Technologies, Innovation and Change, StrategyBy the late 2010s, FC Barcelona had become one of the most important sports clubs in the world, whose success on the field was accompanied by an income that had grown in leaps and bounds and was approaching ?1 billion. The club's organization had grown and adapted, sometimes with difficulty, to the new reality of football. This was now a gigantic global business that could no longer be managed as it had back when the club won its first European C...Starting at €8.20
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Tramsa Mobility en dificultades: enfrentándose a un ciberataque (A)
Valor Sabatier, Josep; Zamora, Javier; Pérez Balaguer, Jesús; Sastre Boquet, IsaacCase SI-208Information Technologies, Leadership and People ManagementEn verano de 2020, Tramsa Mobility, un transportista español que operaba varias concesiones de las administraciones públicas, fue víctima de un ataque de ransomware que amenazó seriamente la capacidad de la empresa para operar los miles de autobuses que daban servicio a algunas de las ciudades más grandes del país. El caso está dividido en tres subcasos, y describe cómo la empresa enfrentó la crisis, mostrando desafíos y dificultades distintas en...Starting at €8.20
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SmartPik: el colchón inteligente de Pikolin
Zamora, Javier; Tàpies, J.; Costa, Xavier; Vilet, Ana María; Sastre Boquet, IsaacCase SI-214Information Technologies, Innovation and Change, Service and Operations ManagementEn junio de 2017, Pikolin lanzaba el SmartPik, su primer colchón inteligente, capaz de medir y analizar las fases del sueño para mejorar la calidad del descanso. Los primeros test del SmartPik habían sido satisfactorios, pero Pikolin desconocía cuál sería la reacción de un consumidor que, durante décadas, había comprado un colchón convencional a través de un canal muy tradicional y que, por primera vez en la historia de la compañía, incorporaba e...Starting at €8.20
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Olapic on Amazon.com's Cloud (French Version)
Sieber, Sandra; Zamora, Javier; Sek, Tomasz; Goetschi, BeatCase SI-182-FREntrepreneurship, Information Technologies, Innovation and ChangeOn the morning of April 21, 2011, Alex Dantart, CTO of Olapic, was about to run the final testing of his New York-based IT start-up company's new service, uPhoto. The launch date of this innovative photo crowdsourcing service commissioned by Olapic's first corporate client, the newspaper the New York Daily News (NYDN), was slated for the end of April. Although it seemed that the Internet connection was working, Dantart was puzzled when he realize...Starting at €8.20
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Big Bank Experiments With Artificial Intelligence (Portuguese Version, Brazil)
Zamora, Javier; Virgili, Joaquim; Bandach, Natalia; Sastre Boquet, IsaacCase SI-203-PBBusiness Ethics and Corporate Social Responsibility, Decision Analysis, Finance, Information Technologies, StrategyFlorence Smith, CEO of Millennials Bank, was heading towards the board meeting where the directors of Big Bank (owner of Millennials Bank) where going to review the results of the newly created Millennials Bank, a digital branch of the main bank which targets the millennial generation. This initiative also serves as a pilot on how to make the bank a more dynamic entity. However, despite high hopes for change, the new digital bank is so far not me...Starting at €8.20
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Tramsa Mobility on the Ropes: Dealing with a Cyberattack (A) (Portuguese Version, Brazil)
Valor Sabatier, Josep; Zamora, Javier; Pérez Balaguer, Jesús; Sastre Boquet, IsaacCase SI-208-PBInformation Technologies, Leadership and People ManagementIn summer 2020, Tramsa Mobility, a Spanish transportation carrier that operated several concession contracts from the administration, was victim of a ransomware attack that seriously threatened the ability of the company to operate the thousands of buses that gave service to some of the largest cities in the country. The case, broken up in three different parts, describes how the company dealt with the crisis, with new challenges and difficultie...Starting at €8.20
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Vueling's Mobile Strategy Takes Flight (Portuguese Version, Brazil)
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193-PBInformation Technologies, Innovation and Change, StrategyVueling Airlines announced in 2014 that a larger percentage of its IT budget would be spent on mobile applications than on the website. However, the revenue from mobile remained relatively small compared with that from the Web. In designing Vueling's future mobile strategy, the IT and online marketing managers face the dilemma of whether to prioritize sales or customer experience.Starting at €8.20
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Critical Care, Critical Data - Using Machine Learning in the Health Care Industry (B)
Zamora, Javier; Sastre Boquet, IsaacCase OIT-4-EInformation Technologies, Innovation and ChangeThe development of GAC's AI project to improve the care of COVID patients had now gone on for several months, and it was time to make a decision. Irene Acosta, GAC's Chief Science Coordinator, had to determine whether the project was ready for deployment at the group's hospitals, or admit that despite all their efforts, the project maybe was not feasible. Irene had several things to consider: Was the AI model accurate enough to use? If so, how c...Starting at €5.74
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Cuidados críticos: utilización del machine learning en el sector sanitario (A)
Zamora, Javier; Sastre Boquet, IsaacCase OIT-3Information Technologies, Innovation and ChangeEn diciembre del 2020, la pandemia de la COVID-19 hacía estragos en todo el mundo. Los hospitales del Grupo de Asistencia Clínica (GAC), uno de los mayores grupos hospitalarios privados de España, atendían a más de 900 enfermos de COVID-19, de diversa gravedad, y cada día ingresaban nuevos pacientes. Dado que la enfermedad estaba causada por un nuevo coronavirus, el conocimiento de la enfermedad era aún muy limitado, y los profesionales sanitario...Starting at €8.20