IESE (España)
- Case
The Legacy
Collection: IESE (España)Ref.: AD-302-EPublished: Oct 19, 2006Format: PDFPages: 4Language: English - Technical Note
Dealing with Conflicting Objectives: Multicriteria Analysis and Heuristics
Collection: IESE (España)Ref.: ADN-271-EPublished: May 24, 2006Format: PDFPages: 10Language: English - Technical Note
El activo y la fortaleza de la marca
Collection: IESE (España)Ref.: MN-363Published: Sep 20, 2007Format: PDFPages: 7Language: Spanish - Technical Note
The Brand: Form, Content, and Management (Portuguese Version, Brazil)
Collection: IESE (España)Ref.: MN-347-PBPublished: Dec 1, 2004Format: PDFPages: 13Language: Portuguese Brasil - Case
The Trust Game
Collection: IESE (España)Ref.: AD-303-EPublished: Aug 31, 2006Format: PDFPages: 4Language: English - Technical Note
Group Decision Making and Prediction Markets
Collection: IESE (España)Ref.: ADN-266-EPublished: Jun 30, 2006Format: PDFPages: 11Language: English - Technical Note
La identidad de la marca
Collection: IESE (España)Ref.: MN-364Published: Sep 20, 2007Format: PDFPages: 12Language: Spanish - Technical Note
Extensión de la marca
Collection: IESE (España)Ref.: MN-366Published: Sep 20, 2007Format: PDFPages: 9Language: Spanish - Technical Note
Fuentes externas del valor de la marca
Collection: IESE (España)Ref.: MN-365Published: Jun 12, 2007Format: PDFPages: 12Language: Spanish - Technical Note
La comunicación comercial: una posible clasificación
Collection: IESE (España)Ref.: MN-360Published: Mar 13, 2007Format: PDFPages: 12Language: Spanish