HBSP (USA)
- Case
Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste
Collection: HBSP (USA)Ref.: HBS-515050-EPublished: May 18, 2015Reviewed: May 18, 2017Format: PDFPages: 23Language: English - Case
Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug (Spanish version)
Collection: HBSP (USA)Ref.: HBS-410S26Published: Apr 14, 2010Format: PDFPages: 9Language: Spanish - Article
Bringing Customers into the Boardroom
Collection: HBSP (USA)Ref.: HBS-R0411D-EPublished: Nov 1, 2004Format: PDFPages: 10Language: English - Article
How to Market in a Downturn
Collection: HBSP (USA)Ref.: HBS-R0904D-EPublished: Apr 1, 2009Format: PDFPages: 13Language: English - Article
The Limits of Scale
Collection: HBSP (USA)Ref.: HBS-R1404G-EPublished: Apr 1, 2014Format: PDFPages: 7Language: English - Teaching Note
Turkcell, Teaching Note
Collection: HBSP (USA)Ref.: HBS-116040-EPublished: Jan 26, 2016Format: PDFPages: 20Language: English - Case
CIBA-GEIGY Pharmaceuticals: Pharma International (Spanish version)
Collection: HBSP (USA)Ref.: HBS-519S11Published: Jul 28, 1989Reviewed: Dec 14, 1990Format: PDFPages: 15Language: Spanish - Book Chapter
Consumption: The Happiness of Pursuit--The Implications for Marketing and Politics
Collection: HBSP (USA)Ref.: HBS-7853BC-EPublished: Dec 28, 2007Format: PDFPages: 30Language: English - Book Chapter
Information: Knowledge Is Power--Leveraging Information in the Consumer and Political Marketplaces
Collection: HBSP (USA)Ref.: HBS-7855BC-EPublished: Dec 28, 2007Format: PDFPages: 30Language: English - Book Chapter
Inclusion: The More the Merrier--Why It's Important in Marketing and Politics
Collection: HBSP (USA)Ref.: HBS-7857BC-EPublished: Dec 28, 2007Format: PDFPages: 28Language: English