Stanford Graduate School of Business (USA)
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SM Entertainment
Barnett, W; Rhee, M; Kim, SHCase SGSB-IB108-ECorporate GovernanceOn the evening of June 10, 2011, the first European tour of Korean idol groups was held in Paris. With European fans demanding tickets and organizing a flashmob rally in front of the Louvre Museum, SM Entertainment, the producers, immediately set up an additional European concert. The success of the Paris concert elevated the status of K-pop and showed that it held potential in the global market. Behind the development of K-pop was the uniq...Starting at €8.20
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Illuminate Ventures: Rising a Venture Fund
Bernstein, S; Korteweg, A; Rosenthal, SCase SGSB-E473-EEntrepreneurshipIt was the spring of 2010 and Cindy Padnos had just been named to Fast Company’s list of “The Most Influential Women in Technology in 2010.” Cindy had worked in the venture capital (VC) space for over a decade, launching her own firm, Illuminate Ventures, in 2009 with a focus on early-stage companies in the enterprise cloud computing space. Cindy’s portfolio of personal investments was performing well, and if she could perform as well for Illum...Starting at €8.20