HBSP (USA)
-
An Intern's Dilemma (Spanish version)
Sucher, Sandra J.; Preble, MatthewCase HBS-616S11Business Ethics and Corporate Social ResponsibilityAn HBS student is asked by his employer to misrepresent himself during the course of his summer internship in order to obtain data from industry competitors.Starting at €8.20
-
Signode Industries, Inc. (A) (Spanish Version)
Moriarty, Rowland T., Jr.; May, David; Swartz, GordonCase HBS-502S10Marketingdivisión de envasado Signode Industries fabrica flejes de acero y plástico. En 1981, la compañía experimentó la mayor compra apalancada en la historia corporativa EE.UU.. El caso se centra en la necesidad de la división de envasado para mantener una alta rentabilidad en un mercado a la baja de flejes de acero. Desde 1974, ha ido perdiendo Signode 1% por año del mercado de flejes de acero. Desde entonces, ha habido también una erosión significativ...Starting at €8.20
-
The MonoSpace Launch in Germany (Spanish version)
Narayandas, Das; Swartz, GordonCase HBS-503S07MarketingFocuses on the launch of a new elevator product in Germany. In 1996, global construction slumps and low differentiation among competitive offerings has led to significant price competition and margin erosion in the elevator industry. In these circumstances, KONE, one of the global players in this industry, has developed the Monospace elevator product that uses revolutionary technologies. This new product is expected to have a significant impact o...Starting at €8.20
-
Fortis Industries, Inc. (B) (Spanish Version)
Moriarty, Rowland T., Jr.; Swartz, GordonCase HBS-514S01MarketingDescribe si la empresa adopta la política de precios-flex discutido en el caso (A). aumento de precios en los flejes de metal materias primas se rescinde por la industria del acero.Starting at €5.74
-
Follow Dubious Orders or Speak Up (Commentary for HBR Case Study)
Sucher, Sandra J.; Preble, MatthewArticle HBS-R1704Z-EA summer intern isn't sure how to respond to a request that she misrepresent herself in collecting competitive intelligence for her company. One of her primary duties is to assist with market research by calling direct competitors and asking for sensitive information. Her manager wants her to tell these contacts that she's a student working on a project. She needs the internship and the money, but she also doesn't want to start her career in this...Starting at €8.20
-
An Intern's Dilemma
Sucher, Sandra J.; Preble, MatthewCase HBS-611041-EBusiness Ethics and Corporate Social ResponsibilityAn HBS student is asked by his employer to misrepresent himself during the course of his summer internship in order to obtain data from industry competitors.Starting at €8.20
-
Generation Investment Management
Sucher, Sandra J.; Preble, MatthewCase HBS-613002-EExamines the investment process of Generation Investment Management, a "sustainable" investing firm established in 2004 by David Blood and U.S. Vice President Al Gore. Places students in the position of David Lowish, director of global industrials, who must decide whether to recommend an investment in ABB India. The decision pits economic development-supplying energy to impoverished rural areas in India, against environmental damage-caused by the...Starting at €8.20
-
New Balance Athletic Shoe, Inc. (Abridged)
Bowen, H. Kent; Huckman, Robert S.; Knoop, Carin-Isabel; Preble, MatthewCase HBS-613006-EService and Operations ManagementConsiders whether New Balance, one of the world's five largest manufacturers of athletic footwear, should respond to Adidas' planned acquisition of Reebok-a transaction that would join the second- and third-largest companies in the industry. Highlights the unique aspects of New Balance's strategy-focusing on fit and performance by offering long-lived shoes in a wide variety of widths and eschewing celebrity endorsement of its products-and discuss...Starting at €8.20
-
Unilever: Combatting Global Food Waste
Drake, David; Hammond, Janice H.; Preble, MatthewCase HBS-615040-EService and Operations ManagementThe global consumer goods company Unilever was on pace to hit a number of aggressive targets by 2020 as part of the Unilever Sustainable Living Project, including a goal to halve the waste associated with the disposal of its products. Unilever's Chief Supply Chain Officer Pier Luigi Sigismondi and his team were working towards this goal and had chosen to first focus on three key areas-sugar, tomatoes, and tea-and had analyzed where in the 'farm t...Starting at €8.20
-
New Balance: Managing Orders and Working Conditions
Toffel, Michael W.; McNeely, Eileen; Preble, MatthewCase HBS-619002-EService and Operations ManagementNew Balance Athletics, Inc., a major U.S.-based athletic footwear and apparel brand, sources most of its footwear products from independent suppliers whose factories are located in China, Indonesia, and Vietnam. Monica Gorman, vice president of responsible leadership and global compliance, is seeking to combine data sets collected by different parts of the organization to see whether she and her colleagues in the company's order management functi...Starting at €8.20