Stanford Graduate School of Business (USA)
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Political Risk in the Kaesong Industrial Complex
Rice, C; Zagart, A; McMurdo, TCase SGSB-IB103-EThe Kaesong Industrial Complex (KIC) is a 1.25-square-mile industrial park six miles north of the Demilitarized Zone in the Democratic People’s Republic of Korea. The complex includes both North and South Korean workers, and is subsidized by Seoul. The result of an agreement between North and South Korea in 2000, Kaesong stood as the sole beacon of hope for economic cooperation between the divided states, and remained open for business despite a...Starting at €8.20
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The Rise of AmorePacific
Barnett, William; Rhee, Mooweon; Shin, DongyubCase SGSB-SM274-EStrategyIn 2017, AmorePacific (AP) was the world’s seventh-largest cosmetics, competing head-to-head with leading companies like L’Oréal and Estée Lauder. This case describes AP’s unique approach to beauty products, which reflected the corporate credo of “Harmony and Balance” and other philosophies that traced their roots in Eastern philosophy. AP’s view of yin and yang, for instance, was integral to the company’s approach to R&D. The case also looks at ...Starting at €8.20
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The Rise of Apple
Barnett, William; Schifrin, DebraCase SGSB-SM260-EStrategyBetween 2000 and 2016 Apple introduced a number of new products and services that dramatically expanded the company’s scope well beyond its traditional market position in computers. Over that period, the direction of the company changed and evolved almost as dramatically. This note summarizes the major events along the way and how the Apple leadership spoke of these changes. Apple’s new products and services included the launches of iTunes, the i...Starting at €8.20
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Hyundai Motor Group: Fast Follower to Game Changer
Barnett, William; Rhee, Mooweon; Kim, Jae-GuCase SGSB-SM364-EStrategyIn 2022, Hyundai Motor Group had become the world’s third-largest automaker by sales volume. Under Executive Chair Euisun Chung’s leadership, HMG was shaping its vision as a “game changer” in the global automotive industry. The company no longer viewed itself as a traditional car manufacturer, but as a provider of smart mobility solutions. The case study explores Hyundai’s strategies to pivot beyond the “fast follower” mission that had guided i...Starting at €8.20
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The Rise of Mercado Libre
Barnett, William; Johnson, Christy; Mekikian, GaryCase SGSB-IB109-EFinanceMarcos Galperin, a graduate of Stanford Graduate School of Business, founded Mercado Libre in 1999 with a vision to build an e-commerce company focused on serving the nascent but fast- growing Spanish and Portuguese-speaking markets in Latin America. In the spirit of a Silicon Valley start-up, the company was started in a garage in Buenos Aires. By 2006, Mercado Libre hosted the largest online trading platform in Latin America. Just prior to th...Starting at €8.20
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Boubyan Bank: Driving Digital Banking in the Middle East
Barnett, William; Siegel, Robert; AlJasem, LailaCase SGSB-SM338-EStrategyBoubyan Bank in 2009 was Kuwait’s smallest bank, with 10 branches located in commercial areas—and an increasing number of non-performing loans as the fallout from the 2008 global financial crisis continued. The case study tracks what happened following the bank’s acquisition by the National Bank of Kuwait, a conventional bank that looked to bring in an Islamic bank to service customers who needed products and services structured to adhere to prin...Starting at €8.20
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San Leon Energy: Hydraulic Fracturing in Poland
Rice, C; Zagart, A; Myers, ACase SGSB-IB101-EThis case explores how to manage the political risks of using a controversial energy extraction technology in the European Union. San Leon Energy, an Irish energy firm, was committed to developing large unconventional shale gas reserves in Poland. To reach these reserves, San Leon needed to use a technique called hydraulic fracturing (“fracking”). Pioneered in the United States during the early 2000s, fracking involved pumping a mixture of water...Starting at €8.20
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Engyn in Iraq: Choosing Between Baghdad and Erbil
Rice, C; Zagart, A; Nicas, CCase SGSB-IB102-EWhen the Iraqi Oil Ministry held its first licensing round after the fall of Saddam Hussein, more known oil reserves were put up for bid than at any other moment in history. Allured by the opportunity, the chief executive of Engyn Oil & Gas (a fictional firm) began exploring ways to enter the Iraqi market. The CEO soon discovered that the endeavor was fraught with risks. The biggest political minefield was the long running power-sharing disput...Starting at €8.20
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Innovium 2018
Barnett, William; Salama, Morgan; Johnson, ChristyCase SGSB-SM306-EStrategyInnovium has been focusing on disrupting an entrenched space . After getting product market fit the company wrestles with how to scale up, how to build a strong culture and how to raise more funds.Starting at €8.20
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SK's Double Bottom Line: Challenges and Way Forward
Jang, Yong Suk; Rhee, Mooweon; Chey, Tae-won; Barnett, WilliamCase SGSB-SM324-EStrategySK Group, one of Korea’s largest conglomerates, announced its Double Bottom Line (DBL) initiative in 2018. In January 2019, Chairman Tae-won Chey unveiled the company’s pledge not only to monitor and report SK’s social value, but also see social value account for 50 percent of the company’s key performance indicators. This case study follows SK’s shift to DBL management and efforts to place social value at the core of its business model. Social...Starting at €8.20