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Selling Experiences to Connect With Consumers
Collection: IESE (España)Ref.: ART-2981-EPublished: Mar 16, 2017Format: pdfLanguage: English - Case
A Pig in a Poke? Shuanghui’s Acquisition of Smithfield
Collection: Darden University of Virginia (USA)Ref.: DARDEN-S-0330-EPublished: Jul 22, 2020Reviewed: May 18, 2021Format: pdfLanguage: English - Case
A Phantom Man(n) at Witchsy: Casting a Spell via Email?
Collection: Darden University of Virginia (USA)Ref.: DARDEN-OB-1255-EPublished: Oct 10, 2018Reviewed: Feb 14, 2019Format: pdfLanguage: English - Teaching Note
Jim Flannigan - Teaching Note
Collection: Darden University of Virginia (USA)Ref.: DARDEN-OB-1096TN-EPublished: Aug 2, 2018Reviewed: Aug 22, 2018Format: pdfLanguage: English - Case
Tackling Low Completion Rates-A Compare.com Conundrum (A)
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0947-EPublished: Aug 9, 2017Reviewed: May 17, 2018Format: pdfLanguage: English - Case
Tackling Low Completion Rates-A Compare.com Conundrum (B)
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0948-EPublished: Aug 9, 2017Reviewed: May 17, 2018Format: pdfLanguage: English - Case
Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A)
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0959-EPublished: Mar 1, 2018Reviewed: Jul 9, 2018Format: pdfLanguage: English - Technical Note
Automation of Marketing Models
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0965-EPublished: Jun 11, 2018Format: pdfLanguage: English - Case
Driverless Trucks at Ford: Cruising into a Compromised Brand Identity?
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0967-EPublished: Jan 31, 2019Reviewed: Jul 10, 2020Format: pdfLanguage: English - Case
LEGO Bricks: Fit for the Big Screen
Collection: Darden University of Virginia (USA)Ref.: DARDEN-S-0296-EPublished: Jun 15, 2017Reviewed: Nov 9, 2021Format: pdfLanguage: English