HBSP (USA)
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Colgate-Palmolive Francia (C)
Angelmar, Reinhard; Canivet, FrançoisCase INSEAD-2123CSPMarketingEl caso ilustra los problemas que enfrentan los fabricantes de alta concentración al por menor y la aplicación de técnicas de negociación. También se analizan las consecuencias de la extinción de la relación entre el fabricante y el distribuidor.Starting at €5.74
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Zantac (Spanish)
Angelmar, Reinhard; Dixson, Hugh; Pinson, ChristianCase INSEAD-236SPMarketingEl caso describe el desarrollo, el lanzamiento mundial y la posterior comercialización de un nuevo producto farmacéutico que, aunque representó sólo una ligera mejora respecto a la categoría pionera, no sólo se convirtió en el producto líder en su categoría, sino en el mayor producto farmacéutico de prescripción en todo el mundo. Su éxito impulsó a Glaxo, la compañía que desarrolló y comercializó el producto, desde las ligas menores hasta las pri...Starting at €8.20
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Andersen Consulting (Europa): La Entrada en el Negocio de la Integración de Actividades de Negocio
Sumantra, Ghoshal; Ackenhusen,MaryCase INSEAD-3285SPStrategyAndersen Consulting, basándose en su fortaleza en el negocio de integración de sistemas, tiene el objetivo de crear el negocio de la "integración de negocios", es decir, ayudar a los clientes a reestructurar sus empresas a través de un examen integrado y coherente de la estrategia, las operaciones y las capacidades de tecnologicas. El caso describe los desafíos que enfrentan las Andersen en la creación de las nuevas competencias que se requieren ...Starting at €8.20
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Changmai Corp. (A) (Portuguese)
Butler, Charlotte; de Bettignies, Henri-ClaudeCase INSEAD-4504APT-PPAccounting and ControlThis is an imaginary case based in Southeast Asia that introduces some of the ethical and moral dilemmas that expatriate managers may encounter in the region.Starting at €8.20
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First Direct Branchless Banking (Portuguese Version)
Larréché, J. C.; Lovelock, C. H.Case INSEAD-4660PT-PPAccounting and ControlDespite similar initiatives by major international banks, First Direct has become the model of telephone banking worldwide. The case describes the history of First Direct and the various components that are part of its operations, particularly with regard to the central issue of distance marketing relationships.Starting at €8.20
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First Direct: banca sin sucursales
Larréché, J. C.; Lovelock, C. H.Case INSEAD-4660SPMarketingAunque existen otras iniciativas similares puestas en marcha por grandes bancos internacionales, el First Direct se ha convertido en el modelo de telebanco a nivel mundial. Este caso explica la historia de First Direct y los distintos elementos de su operativa, haciendo especial hincapié en el tema del marketing relacional a distancia.Starting at €8.20
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Napoleon Bonaparte: Victim of an Inferior Strategy? (Portuguese Version)
Kim, W. Chan; Mauborgne, R.; Van der Heyden, LudoCase INSEAD-4842PT-PPAccounting and ControlSomeone noted that, in addition to the continuous execution of superior personal strategies and Napoleon's leadership throughout his life, success had ultimately eluded him. Thus, at first glance, we will look at the example of a meteoric rise (victories of the Battles of Lodi, Marengo and Austerlitz) and, subsequently, their fall (Russian invasion, Battle of Waterloo). What is behind this rise and fall? Can we find a sensible explanation? These ...Starting at €8.20
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Toys "R" Us in 1999 (Portuguese Version)
Cool, Karel; Sorensen, DeidreCase INSEAD-4896PT-PPStrategyIn 1999 Toys “R” Us faced the most challenging time of its history. After recording losses for the first time in 1998, it lost its number one position in toy retailing to Wal-Mart and was late in entering electronic retailing where eToys was pre-empting the competitive space. How would TRU be able to reaffirm its competitive position and improve its profitability?Starting at €8.20
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Even a Clown Can Do It: Cirque du Soleil Recreates Live Entertainment (A) (Portuguese Version)
Bensaou, M.; Chan, Kim W.; Mauborgne, R.Case INSEAD-4999APT-PPCirque du Soleil has successfully entered a structurally unattractive circus industry. It has reinvented the industry and created a new market space, defying conventional assumptions about the mode of competition. It has implemented value innovation, thereby targeting buyer groups: from children (traditional circus end users) to adults (traditional circus buyers). In this sense, he conceived his project based on the characteristic features of oth...Starting at €8.20
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Building Emotional Capital for Strategic Renewal: Nissan (1999-2002) (Portuguese Version)
Quy, HuyCase INSEAD-5195PT-PPAccounting and ControlNissan was in a disparate situation, facing huge debts, losses, producing good, albeit ordinary, vehicles. How did Carlos Ghosn and the French team manage to make significant changes in a company deeply imbued with Japanese culture, known for being nationalistic and opposed to major changes? What is Ghosn's way of proceeding to simultaneously cut costs and dramatically spur innovation?Starting at €8.20