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Amazon: El distribuidor total
Vidal Romero, A.; Garrido Martinez, E.Case IIST-PI-186Service and Operations ManagementAmazon era una de las tres grandes empresas del mundo electrónico (junto con Google y Facebook) y la mayor empresa del mundo dedicada al comercio electrónico con más de (cien mil millones de dólares en ventas anuales). El caso describe el modelo de negocio de Amazon y el entorno del comercio electrónico. Resulta interesante analizar el propio modelo de Amazon y debatir sobre el futuro de este modelo basado en el crecimiento, el impacto que está t...Starting at €8.20
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Acesur - Nota del Instructor
Garrido Martinez, E.; Gómez González, C.Teaching Note IIST-PITN-187Service and Operations ManagementEste caso describe la historia de ACESUR, empresa dedicada, desde 1840, a la producción, envasado y comercialización de aceite de oliva, así como una larga tradición en el sector de los aceites vegetales. Una experiencia que la ha afianzado como líder en el sector del aceite de oliva y girasol en España, con exportaciones a cerca de un centenar de países de todo el mundo. En 2018, ante la volatilidad del precio en la materia prima y los requerimi...Starting at €0.00
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El Lobo, 1880 y Dª Jimena: La tradición hacia la industria 4.0
Garrido Martinez, E.Case IIST-PI-194Service and Operations ManagementConfectionary Holding (www.confectionaryholding.com) es una empresa fundada en 1725 (está a las puertas de su 300 aniversario) y ofrece sus productos bajo las marcas 1880, El Lobo y Doña Jimena (entre otros). El caso muestra el inicio de la trasformación digital en las fábricas, bajo la filosofía de la industria 4.0 y utilizando metodologías ágiles.Starting at €8.20
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El Lobo, 1880 y Dª Jimena: La tradición hacia la industria 4.0. Nota del Instructor
Garrido Martinez, E.Teaching Note IIST-PITN-194Service and Operations ManagementConfectionary Holding (www.confectionaryholding.com) es una empresa fundada en 1725 (está a las puertas de su 300 aniversario) y ofrece sus productos bajo las marcas 1880, El Lobo y Doña Jimena (entre otros). El caso muestra el inicio de la trasformación digital en las fábricas, bajo la filosofía de la industria 4.0 y utilizando metodologías ágiles.Starting at €0.00
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U.S. Universities and Technology Transfer
Hamermesh, Richard G.; Lerner, Josh; Andrews, PhillipCase HBS-812016-EEntrepreneurshipTechnology transfer from U.S. universities to industry has increased dramatically in the last 25 years. Reviews the history of technology transfer with particular emphasis on the Bayh-Dole Act of 1980. It then examines how universities responded to Bayh-Dole, the growth of technology transfer offices, and compares how three different universities (MIT, Stanford, and Harvard) approach technology transfer. Provides an overview of the technology tra...Starting at €8.20
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Managing Drugs on the Forefront of Personalized Medicine: The Erbitux and Vectibix Story
Hamermesh, Richard G.; Kucherlapati, Raju; Gordon, RachelCase HBS-810066-EEntrepreneurshipIn May 2007, Amgen Inc. (Amgen) received disappointing news from the European Medicines Agency (EMEA) that its drug Vectibix, developed to fight metastatic colorectal cancer, had been rejected. This was especially surprising news given that a similar rival drug had received approval several years prior. Moreover, Vectibix had also received Food and Drug Administration approval in 2006. During additional trials, Amgen has learned that the Vectibix...Starting at €8.20
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Syndexa and Technology Transfer at Harvard University
Hamermesh, Richard G.; Kiron, DavidCase HBS-808073-EGokhan Hotamisligil is a star researcher at Harvard School of Public Health who has made groundbreaking discoveries linking fat cells, inflammation, and diabetes. He now wants to form a company to commercialize these discoveries. At the same time, Isaac Kohlberg, the head of Harvard's Office of Technology Development (OTD) is eager to improve Harvard's record in commercializing science. Describes the negotiations between Hotamisligil, OTD, the ne...Starting at €8.20
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Note on Managing the Growing Venture (Spanish version)
Hamermesh, Richard G.; Heskett, James L.; Roberts, Michael J.Case HBS-808S03EntrepreneurshipFocuses on the strategic and organizational challenges that confront growing enterprises and the entrepreneurs who lead them. Provides an overview of how a new venture needs to change as it passes from the initial start-up to the growth phase. Explores how a venture's leadership, strategy, and execution need to evolve to deal with rapid growth. A rewritten version of an earlier note.Starting at €8.20
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Lyric Dinner Theater (B) (Spanish version)
Hamermesh, Richard G.; Sharpe, James M.Case HBS-815S17EntrepreneurshipSuplementos el caso (A). Rivka Belzer refleja en los resultados y las medidas adoptadas durante los 12 meses siguientes a su primer 6 meses en el trabajo. Suplementos el caso (A). Rivka Belzer tomó un trabajo en su empresa familiar y trabajó diligentemente durante los primeros 6 meses para convertir el negocio alrededor. Este caso suplementario esboza una serie de decisiones que hizo después de los 6 meses y reporta los resultados financieros un ...Starting at €5.74
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Sugar Bowl (Spanish version)
Hamermesh, Richard G.; Zalosh, AlisaCase HBS-917S11StrategyShelby Givens, a recent business school graduate, returned home to Raleigh, North Carolina to help rescue her family's ailing and outdated bowling alley, Westlake Lanes. Although she cut costs and addressed inefficiencies, moving the business from near-bankruptcy to profitability in nine months, market conditions threatened the long-term viability of the business. Givens then sold her family on a new, more youth-oriented concept, an urban lounge ...Starting at €8.20