HBSP (USA)
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Jeffrey Dunn and Sesame Workshop: Bringing Big Bird Back to Health, Teaching Note
Kanter, Rosabeth Moss; Raffaelli, Ryan L.; Malone, Ai-Ling Jamila; Cohen, JonathanTeaching Note HBS-ALI017-ETeaching note for cases 317086 and 317094.Starting at €0.00
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Sandra Brown Goes Digital (B): The Commitment Decision
Kanter, Rosabeth Moss; Cohen, JonathanCase HBS-318083-ESandra Brown, a middle manager at a biotech company who has led internal and external movements for change over the last few years, faces a decision. Whether to continue to work for change at the company, or move on to pursue new opportunities elsewhere, where her new ideas and innovative approach might be better received.Starting at €5.74
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Sandra Brown Goes Digital (C): Raising Quality in a Healthcare Company
Kanter, Rosabeth Moss; Cohen, JonathanCase HBS-318084-ESandra Brown, a middle manager at a biotech company who has led internal and external movements for change over the last few years, faces a decision. Whether to continue to work for change at the company, or move on to pursue new opportunities elsewhere, where her new ideas and innovative approach might be better received.Starting at €5.74
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Haier: Incubating Entrepreneurs in a Chinese Giant, Teaching Note
Kanter, Rosabeth Moss; Cohen, JonathanTeaching Note HBS-318140-ETeaching note for case 318104.Starting at €0.00
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Verizon 2018, Teaching Note
Kanter, Rosabeth Moss; Cohen, JonathanTeaching Note HBS-319031-ETeaching note for case 318114.Starting at €0.00
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Publicis Groupe 2016: Maurice and the Millennials
Kanter, Rosabeth Moss; Cohen, JonathanCase HBS-316127-EKnowledge and CommunicationHaving built Publicis Groupe through acquisitions maintained as separate brands, CEO Maurice L vy wanted to transform the advertising and marketing firm to an integrated digitally-ready enterprise to address industry changes. In early 2016, following a rStarting at €8.20
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Whither the Weather (Company): Forecasting 2016, Teaching Note
Kanter, Rosabeth Moss; Cohen, JonathanTeaching Note HBS-316161-EThis note is for the purpose of aiding classroom instructors in the use of the Harvard Business School case, "Whither the Weather (Company): Forecasting 2016." As Chairman and CEO, David Kenny guided the Weather Company's transformation from a cable television company to a Big Data technology company from 2012 until January 2016, when IBM acquired the Weather Company's digital business. Within that context, instructors may use this Teaching Note ...Starting at €0.00
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IBM Transforming, 2012-2016: Ginni Rometty Steers Watson
Kanter, Rosabeth Moss; Cohen, JonathanCase HBS-317046-EKnowledge and CommunicationTo transform IBM for the next technology wave, Ginni Rometty, who became CEO in 2012, led divestment of declining businesses, made acquisitions in digital innovation and cloud computing, formed partnerships with former competitors such as Apple and tech sStarting at €8.20
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Bridj and the Business of Urban Mobility (B): A New Model in Kansas City
Kanter, Rosabeth Moss; Cohen, JonathanCase HBS-317047-EIn late 2016, Bridj was expanding its digital platform to help address urban mobility problems faced by cities across the country and the world. Its founder and CEO, Matt George, weighed up several possible strategies for growth as he aimed to responsibly build the company. George continued to engage with key stakeholders, and had decided to work in partnerships with Kansas City and Ford to expand Bridj's reach to the midwest. This B case on Brid...Starting at €5.74
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Whither the Weather (Company): Forecasting 2016
Kanter, Rosabeth Moss; Cohen, JonathanCase HBS-316143-ECEO David Kenny led the transformation of the Weather Company from a television business to a Big Data technology company from 2012 until 2016, when IBM acquired its digital assets. This case discusses major decisions taken by Kenny starting in 2014 as he sought to reorient the company amidst changes in media, digital, and mobile technologies. Kenny balances promoting new stream digital business growth with managing difficult legacy television in...Starting at €8.20