Stanford Graduate School of Business (USA)
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Evenbrite: Market Sizing, Competitive Analysis, and Fundraising - Teaching Note
Levav, J; Rauh, J; Luther, JTeaching Note SGSB-E510TN-EEntrepreneurship“Raise money when times are good.” Kevin Hartz mulled over this expression as he examined the term sheet before him. The CEO had become somewhat of a masterful fundraiser. Since founding the online event and ticketing service Eventbrite in 2006, Kevin, his wife Julia, and co-founder Renaud Visage had raised $80 million over six rounds of financing. Now, the Hartzes and Visage had before them an offer from Tiger Global Management and T. Rowe P...Starting at €0.00
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Ascend Behavior Partners: Hiring in a Tight Labor Market
Carroll, Glenn; Montgomery, LucyCase SGSB-SM355-EStrategyAscend Behavior Partners provided applied behavioral analysis (ABA) services to families with children with autism. The growing autism services market presented a massive opportunity for Ascend to provide quality care to families in need. Ascend’s delivery model relied on board certified behavior analysts (BCBAs), who were the backbone of providing care to families with children with autism. But the severe imbalance between supply and demand f...Starting at €8.20
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Sirum: Scaling a “Tech-for-Good” Medication Donation Platform
Siegelman, Russell; Montgomery, LucyCase SGSB-E815-EEntrepreneurshipKiah Williams started SIRUM as a Stanford undergraduate alongside her classmates Adam Kircher and George Wang. Nearly two decades later, the medication donation nonprofit was now operating in five states across the country and had helped facilitate medication donations to reach 150,000 uninsured and underinsured patients. SIRUM’s technology enabled donors with excess medication supply to donate unexpired, sealed, non-opioid medications to those...Starting at €8.20
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Total Venture Design: Creating and Delivering Value
Holloway, Charles; Montgomery, LucyCase SGSB-E823-EEntrepreneurshipCharles Holloway, founder of Stanford’s Center for Entrepreneurial Studies, shares his reflections and learnings on entrepreneurship in this teaching note. Designed to be a hands-on tool for aspiring entrepreneurs, this playbook will frame key questions and provide frameworks to assist in building new ventures.Starting at €8.20
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Waze: Product Evolution and Fundraising
Levav, J; Luther, JCase SGSB-E500-EEntrepreneurshipWaze successfully developed a free smartphone mapping application that gave consumers turn-by-turn directions and real-time traffic data. This digital map compiled driver-generated data from Waze’s community of users to relay constantly updated information on conditions such as traffic accidents, speeding-camera locations, and construction zones. By October 2012, Waze had captured 10 percent of the U.S. iOS mapping market and had grown to serve...Starting at €8.20
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Waze: Product Evolution and Fundraising - Teaching Note
Levav, J; Luther, JTeaching Note SGSB-E500TN-EEntrepreneurshipWaze successfully developed a free smartphone mapping application that gave consumers turn-by-turn directions and real-time traffic data. This digital map compiled driver-generated data from Waze’s community of users to relay constantly updated information on conditions such as traffic accidents, speeding-camera locations, and construction zones. By October 2012, Waze had captured 10 percent of the U.S. iOS mapping market and had grown to serve...Starting at €0.00
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Mach49 and 2401: Building the Unicorn Within
Siegel, Robert; Montgomery, LucyCase SGSB-E817-EEntrepreneurshipMonifa Porter was in the process of building a product that could work her and her team out of a job. As head of 2401, a subdivision of the corporate innovation and growth company Mach49, Porter was building a technology product that would assist corporations as they designed, built, and scaled new ventures within their existing organization. In late 2022, Porter’s team released a minimum viable product of 2401, and was now in the process of des...Starting at €8.20
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CrowdStrike: On a Mission to Protect
Siegel, Robert; Montgomery, LucyCase SGSB-SM353-EStrategyGeorge Kurtz founded CrowdStrike in 2011 to bring next-generation cybersecurity products to the marketplace. CrowdStrike used artificial intelligence to train its detection agent on evolving threats. This approach was revolutionary in an industry that had previously been fighting against previously detected and catalogued threats. CrowdStrike grew quickly, with impressive financial metrics. The company went public in 2019, and continued to evolv...Starting at €8.20
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Carlypso (B): Pumping the Brakes
Ellis, Jim; Nakache, Patricia; Montgomery, LucyCase SGSB-E546B-EEntrepreneurshipAfter graduating from Stanford Graduate School of Business, Nicholas Heinrichsen and Christopher Coleman launched Carlypso, a peer-to-peer marketplace for selling used cars. Carlypso hoped to disrupt the $400 billion used car market by making it easier and more convenient for both sellers and buyers. However, Carlypso ran into difficulty trying to scale its operations, and pivoted to a reverse auction model, where Carlypso worked with leasing and...Starting at €5.74
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Paga: Ending Cash’s Reign in Emerging Markets
Ciesinski, Stephen; Montgomery, LucyCase SGSB-E748-EEntrepreneurshipTayo Oviosu founded Paga in 2009 to make life possible for the millions of Nigerians who operated in a cash-first environment. Paga helped users send money through peer-to-peer transactions, pay utility bills, and store money in a digital wallet. Paga launched a valuable human agent network throughout Nigeria, which enabled the company to build trust with customers and grow its user base significantly. By November 2020, Paga had over 26,000 agent...Starting at €8.20