HBSP (USA)
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Walmart Update, 2019 (Spanish version)
Yoffie, David B.; Fisher, DanielCase HBS-720S07StrategyIn 2019 Walmart was still the world's largest company, with over $500 billion in annual revenue and operations around the world. Although it had mostly vanquished its rival discount retailers in the U.S., it was struggling to find the right growth strategy. Facing a mature U.S. market, it had looked to ecommerce and international sales as an engine of growth. Walmart leadership also faced intense competition from dominant online retailer Amazon. ...Starting at €8.20
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Bank Tellers, Fighter Pilots, and the Limits of Rationality: The Origins of Behavioral Economics
Ubel, Peter A.Book Chapter HBS-3937BC-EMuch of economic theory has revolved around the age-old assumption that humans make choices rationally and based on probability, or what we have learned from previous experience. Free markets operate under this assumption, even going so far as to frame the obesity epidemic as the result of personal choices made by rational individuals. In this chapter, physician and behavioral scientist Peter Ubel explores the origins of behavioral economics, whi...Starting at €8.20
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Irrational Tastes and Bottomless Soup Bowls: Our Unconscious Eating Habits and What They Tell Us about the Pitfalls of Free Markets
Ubel, Peter A.Book Chapter HBS-3940BC-EFree markets operate under the assumption that human beings make rational choices about consumption. Some market enthusiasts have gone so far as to contend that even obesity is a lifestyle choice and, therefore, society should leave people alone to determine their optimal waistlines. Behavioral scientist and physician Peter Ubel, however, argues that it's actually the interaction of modern markets with genetics and social factors, and rational wi...Starting at €8.20
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Spacious Lawns and Long Commutes: The Irrationality of Choosing to Live in the Suburbs
Ubel, Peter A.Book Chapter HBS-3942BC-ESocial scientists have discovered in the last couple of decades that people's decisions are often biased by an inability to predict what will make them happy. Many economists, however, have overlooked or underemphasized the importance of people's emotional lives in their decision-making processes. Standard economic theory, for instance, holds that if commuting is a source of unhappiness, people will choose long commutes only if they believe such ...Starting at €8.20
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Marketing and the Science of Persuasion: Does Advertising Promote People's Well-Being
Ubel, Peter A.Book Chapter HBS-3945BC-EWe live in a capitalist society that is increasingly bombarding us with advertising. We exist in a world where many of the best psychology and neuroscience graduates are being hired by marketing firms or marketing departments within large corporations. These marketers are becoming increasingly sophisticated at targeting and persuading consumers. Many experts believe that advertising and marketing serve the interests of the general public, providi...Starting at €8.20
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Can Government Combat Obesity Without Becoming a "Nanny State": Personal Freedom and Personal Well-Being Don't Have to Be Mutually Exclusive
Ubel, Peter A.Book Chapter HBS-3947BC-EPolitical extremists of all persuasions are often paranoid about the slippery slope, worrying that any tiny concessions they make will lead to complete absolution of their position. Free market enthusiasts would rather have a fat and free citizenry, for instance, than consider perceived interventions into personal liberties, even if those interventions are made on behalf of the health of the general public. In this chapter, behavioral scientist a...Starting at €8.20
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The a2 Milk Company, Teaching Note
Esty, Benjamin C.; Fisher, DanielTeaching Note HBS-719428-EStrategyTeaching note for case 719424.Starting at €0.00
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Gillette: Cutting Prices to Regain Share
Esty, Benjamin C.; Fisher, DanielCase HBS-720378-EStrategyAfter losing market share to low-priced competitors such as Harry's and Dollar Shave Club for several years, Gillette decided to fight back by launching new products and increasing advertising. When these efforts failed to stem the losses, Gillette decided to cut the prices on its razors and blades in April 2017. Bonnie Herzog, an equity analyst at Wells Fargo, must assess how the recently announced price cuts are likely to affect Gillette's earn...Starting at €8.20
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Fixing Facebook: Fake News, Privacy, and Platform Governance
Yoffie, David B.; Fisher, DanielCase HBS-720400-EStrategyMark Zuckerberg founded Facebook based on the idea that connecting people was a fundamentally good thing-and a way to turn a handsome profit. But from the beginning, Facebook received criticism both for how it handled user privacy and how it curated user-generated content. These two issues coalesced in the aftermath of the 2016 United States presidential election, after Facebook's role in the spread of political misinformation and the leak of Fac...Starting at €8.20
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Fixing Facebook: Fake News, Privacy, and Platform Governance, Teaching Note
Yoffie, David B.; Fisher, DanielTeaching Note HBS-720417-EStrategyTeaching note for case 720400.Starting at €0.00