HBSP (USA)
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Chocolates El Rey (Spanish Version)
Deshpande, Rohit; Herrero, Gustavo A.; Cuellar, Regina GarciaCase HBS-512S09MarketingA finales de noviembre de 2006, Jorge Redmond, presidente de Chocolates El Rey, convocó a una reunión con la alta dirección para discutir la estrategia de crecimiento de la compañía. Una parte relativamente pequeña firma con ventas de alrededor de $ 14 millones, El Rey produce el chocolate de alta calidad hecha con granos de cacao venezolano de origen único. La firma vendió sus chocolates en cuatro segmentos diferentes - servicios de alimentación...Starting at €8.20
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Storytelling That Moves People (Spanish version)
McKee, Robert; Fryer, BronwynArticle HBS-R0306BStrategyWhen executives need to persuade an audience, most try to build a case with facts, statistics, and some quotes from authorities. In other words, they resort to "companyspeak," the tools of rhetoric they have been trained to use. In this conversation with HBR, Robert McKee, the world's best-known screenwriting lecturer, argues that executives can engage people in a much deeper--and ultimately more convincing--way if they toss out their PowerPoint ...Starting at €8.20
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El caso HBR: La ola de despidos
Fryer, BronwynArticle HBS-R0903ALeadership and People ManagementAstrigo está en problemas. La cadena de mejoras para el hogar ha perdido su pronóstico de ganancias mal y las ventas están cayendo. Una reducción del 10% en el aspecto personal como la única opción. Despidos, sin embargo, podrían debilitar el compromiso de toda la vida del minorista a los empleados y la capacidad de ofrecer sus servicios al cliente famoso. Pero tocando efectivo reservado para adquisiciones estratégicas va en contra de los valores...Starting at €8.20
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El caso HBR: Llegó la hora de hacer una movida lateral
Fryer, BronwynArticle HBS-R0911BLeadership and People ManagementCuando una compañía de seguros del Reino Unido está plagada de un escándalo de fraude de valores que da como resultado la destitución del director general, el director de recursos humanos aprovecha la oportunidad para sacudir la cultura con un reemplazo negrita. Sin embargo, el presidente de la junta no se siente cómodo con esa estrategia, prefiriendo centrarse en los candidatos de un sello más tradicional. ¿Hasta dónde puede - y debe - el direct...Starting at €8.20
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Cerveza Corona (A)
Deshpande, RohitCase HBS-503S01MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. A principios de junio de 1997, el presidente y vice CEO de Grupo Modelo se revisa el desempeño de cerveza Corona en el mercado de EE.UU.. A pesar de una tasa de crecimiento mucho mayor volumen de ventas, Corona todavía arrastraba Heineken, la marca de cerveza importada # 1 en el mercado de EE.UU.. Podría superar a Heineken y, si es así, ¿qué cambios necesarios estrategia de...Starting at €8.20
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PlayStation 2 de Sony (A)
Deshpande, Rohit; Schulman, Seth M.Case HBS-110S27MarketingA principios de 1999, el presidente de Sony Computer Entertainment, Inc., tuvo que determinar la estrategia apropiada de lanzamiento EE.UU. para el jugador de videojuegos de próxima generación, PlayStation 2 de Sony. A pesar del éxito de la Playstation1 original, nuevos competidores y un entorno de consumo incierto que el lanzamiento difícil. Un reescrito versión de un caso anterior.Starting at €8.20
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Moonlighter (HBR Case Study and Commentary) (Spanish version)
Fryer, Bronwyn; Jensen, Bill; Lepatner, Barry; Kimmel, Jean; Conway, Karen; Davis, Stan; Davis, SandraArticle HBS-R0211ALeadership and People ManagementJeremy Hicks, Zagante Systems' lead programmer, walks into the office at eight o'clock on a Sunday night and does a double take when he spots his boss, Melanie. She's equally surprised to find she isn't alone. Before leaving for the evening, Melanie pays Jeremy a visit, only to discover that he isn't hard at work on Zagante's new product--he's programming a game for another company. The next day over lunch, Melanie confronts Jeremy and lets him k...Starting at €8.20
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Timeless Leadership: A Conversation with David McCullough
McCullough, David; Fryer, BronwynArticle HBS-R0803B-ELeadership and People ManagementThe historian David McCullough, a two-time Pulitzer Prize winner and well-known public television host, has spent his career thinking about the qualities that make a leader great. His books, including Truman, John Adams, and 1776, illustrate his conviction that even in America's darkest moments the old-fashioned virtues of optimism, hard work, and strength of character endure. In this edited conversation with HBR senior editor Bronwyn Fryer, McCu...Starting at €8.20
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A Global Leader's Guide to Managing Business Conduct
Paine, Lynn S.; Deshpande, Rohit; Margolis, Joshua D.Article HBS-W1109A-EAn extensive global survey by three Harvard Business School professors finds that employees agree on core standards of corporate behavior. But meeting those standards will require new approaches to managing business conduct. The compliance and ethics programs of most companies today fall short of addressing multinationals' basic responsibilities, let alone such vexing issues as how to stay competitive in markets where rivals follow different rule...Starting at €8.20
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When Your Colleague Is a Saboteur (HBR Case Study and Commentary)
Fryer, BronwynArticle HBS-R0811A-ELeadership and People ManagementMark Landstad, relatively new to CliffBank's investment banking division, has a veteran teammate, Nicole Collins, who appears to be a reliable ally. However, when Mark needs her help in locating vital information for his part of a presentation they will be doing together, she feigns ignorance. During the meeting, Nicole produces the data out of the blue and wows the attendees with her analysis. Knocked off balance by the sabotage, Mark clumsily s...Starting at €8.20