Stanford Graduate School of Business (USA)
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EarthEnable (A)
Hattendorf, Laura; Seibert, PeterCase SGSB-E640A-EEntrepreneurshipThe EarthEnable case focuses on the challenges a social enterprise can face as it grows from a business plan in the classroom to a fully-fledged enterprise. Particular focus is placed on marketing strategy, sales strategy, and refining the business model.Starting at €8.20
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Orb: The Next Big Thing (A)
Pedro M Gardete, Debra SchifrinCase SGSB-M363A-EMarketingIn 2003, the tiny start-up Orb came up with a breakthrough technology. Through its software, every type of media on a PC (including music, photos, and videos) could be streamed remotely to any mobile device for free. Orb also enabled users to stream live TV onto their PCs and mobile devices. This was a technological feat in the days before the iPhone and other smartphones. When Orb launched in 2005, it won the “Next Big Thing” award from the inf...Starting at €8.20
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EarthEnable (B)
Hattendorf, Laura; Seibert, PeterCase SGSB-E640B-EEntrepreneurshipThe EarthEnable case focuses on the challenges a social enterprise can face as it grows from a business plan in the classroom to a fully-fledged enterprise. Particular focus is placed on marketing strategy, sales strategy, and refining the business model.Starting at €5.74
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Orb: The Next Big Thing (A) - Teaching Note
Pedro M Gardete, Debra SchifrinTeaching Note SGSB-M363TN-EMarketingIn 2003, the tiny start-up Orb came up with a breakthrough technology. Through its software, every type of media on a PC (including music, photos, and videos) could be streamed remotely to any mobile device for free. Orb also enabled users to stream live TV onto their PCs and mobile devices. This was a technological feat in the days before the iPhone and other smartphones. When Orb launched in 2005, it won the “Next Big Thing” award from the inf...Starting at €0.00