Stanford Graduate School of Business (USA)
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SM Entertainment
Barnett, W; Rhee, M; Kim, SHCase SGSB-IB108-ECorporate GovernanceOn the evening of June 10, 2011, the first European tour of Korean idol groups was held in Paris. With European fans demanding tickets and organizing a flashmob rally in front of the Louvre Museum, SM Entertainment, the producers, immediately set up an additional European concert. The success of the Paris concert elevated the status of K-pop and showed that it held potential in the global market. Behind the development of K-pop was the uniq...Starting at €8.20
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Beef in Brazil: Shrinking Deforestation While Growing the Industry
Lee, H; Rammohan, SCase SGSB-GS88-EService and Operations ManagementIn June 2009, Greenpeace accused the cattle industry of contributing to deforestation in the Brazilian Amazon. Big brands that bought beef and leather were named as silent partners to the practice. Pressure from Greenpeace and the Brazilian government led to major changes. Meatpackers Bertin, JBS, Marfrig, and Minerva, responsible for one-third of exports, agreed to stop purchasing directly and indirectly from ranches that cleared more forest tha...Starting at €8.20