Default Category
-
Transitioning to a Marketplace Model (Spanish version)
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCase HBS-518S12MarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Starting at €8.20
-
Exeter Group, Inc. (B) (Spanish Version)
Eccles, Robert G.; Narayandas, Das; Herman, KerryCase HBS-413S09Leadership and People ManagementEste caso presenta una descripción breve de las decisiones de la empresa garantiza si o no seguir adelante con cada uno de los cuatro proyectos que son la base de la caja (A).Starting at €5.74
-
The MonoSpace Launch in Germany (Spanish version)
Narayandas, Das; Swartz, GordonCase HBS-503S07MarketingFocuses on the launch of a new elevator product in Germany. In 1996, global construction slumps and low differentiation among competitive offerings has led to significant price competition and margin erosion in the elevator industry. In these circumstances, KONE, one of the global players in this industry, has developed the Monospace elevator product that uses revolutionary technologies. This new product is expected to have a significant impact o...Starting at €8.20
-
Anatomy of a Sale, Part 1 (Spanish version)
Deighton, John; Narayandas, DasCase HBS-506S29MarketingHow does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months--from Siebel's initial involvement to a challenge from competitor Oracle to the climax. The structure of Quick & Reilly's buying center is mapped, as is the role of its parent, Fleet Bank. The fortunes of the...Starting at €8.20
-
Hunter Business Group: EquipoNBA
Narayandas, Das; Caputo, ElizabethCase HBS-507S10MarketingEl asunto del grupo Hunter (HBG), una empresa de consultoría de marketing directo que se especializa en la reorganización de las ventas y la comercialización de los esfuerzos de las empresas industriales, usos integra tecnologías de atención telefónica (incluyendo ventas de campo, teléfono y correo electrónico) como medio de "revolucionar la cara de los negocios -to-business (B2B) marketing directo ". La firma opera bajo la teoría de que las comu...Starting at €8.20
-
Ángeles y Demonios: La nueva forma de Best Buy para abordar a los clientes (B)
Elberse, Anita; Gourville, John T.; Narayandas, DasCase HBS-510S02MarketingComplementa el caso (A). Un resumen no está disponible para este producto.Starting at €5.74
-
Reto S.A. (Spanish Version)
Bruns, William J., Jr.Case HBS-103S06Accounting and ControlUna empresa debe decidir si quiere adquirir nuevos equipos para ofrecer una nueva línea de productos. La pregunta es si el equipo se reunirá retorno de los objetivos de inversión teniendo en cuenta la depreciación y la imposición de los beneficios. El equipo se adquiere, pero un año más tarde mejor equipamiento disponible. Un reescrito versión de un caso anterior.Starting at €8.20
-
Three Examples (Spanish version)
Bruns, William J., Jr.; Hertenstein, Julie H.Case HBS-105S10Accounting and ControlThis case introduces the statement of cash flow through three examples of multi-year statements of cash flows from three unidentified companies.Starting at €8.20
-
Lille Tissages, S.A.
Bruns, William J., Jr.Case HBS-109S09Accounting and ControlEl director de marketing y las finanzas director debe fijar el precio de un tejido caro aún competitivo. Los recientes aumentos de precios no han ido acompañados por los competidores, y la cuota de mercado se ha perdido. El caso ofrece una oportunidad para el análisis de la contribución práctica teniendo en cuenta los costos fijos y variables como se indica en un informe de costos típica.Starting at €8.20
-
Salem Telephone Co.
Bruns, William J., Jr.; Hertenstein, Julie H.Case HBS-104086-EAccounting and ControlA computer subsidiary appears to be unprofitable. Managers must determine whether it is actually unprofitable and consider whether changes in prices or promotion might improve profitability. Allows clear separation of variable costs from fixed costs. A reStarting at €8.20