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Fernández-Vega Eye Institute
Serrano, Alejandro; Moscoso, PhilipCase P-1137-EInnovation and Change, Service and Operations ManagementThe Fernández-Vega Eye Institute in Oviedo, Asturias, is possibly the most famous clinic in Spain in its specialty. It is not only notable for its high medical quality; the clinic has also optimized its provision of services using business criteria with the aim of improving the customer experience. Faced with a growing demand for its medical services, the institute's management has to decide between a series of specific options for increasing the...Starting at €8.20
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Roche: The Investment Decision Dilemma
Serrano, Alejandro; Kraiselburd, SantiagoCase P-1171-EFinance, Service and Operations ManagementIn 2015, Roche launched an internal improvement program aimed at reducing the cost of its products, with an emphasis on manufacturing costs. Paul de Wit, the group head in charge of product supply-chain management, was assigned the task of figuring out the appropriate production batch size for each product, with the help of two representatives from the financial and supply-chain management departments. They tested three different approaches on a ...Starting at €8.20
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Mercadona and the Challenge of 2020
Serrano, Alejandro; Girbal, AlbertCase P-1176-EService and Operations ManagementAfter various decades of uninterrupted growth, Mercadona was completing its expansion in Spain and Portugal. Faced with this situation, it was natural in which direction the company strategy should head. Should it continue its expansion process into other countries, such as Italy? If so, what impact would the recent change of model from "integrated suppliers" to "totalers" have on the process?Starting at €8.20
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Fiore di Zucca
Serrano, Alejandro; Calvo, EduardCase P-1183-EService and Operations ManagementFiore di Zucca was one of Italy's leading producers of bags of ready-to-eat precooked vegetables. Francesco Ferrati, the chief operating officer, reviewed the results of a new policy of producing goods without waiting to receive orders from customers. He was satisfied with the improvement in customer response time. However, the inventory had expanded so much that one of the warehouses of finished products had almost come to a standstill twice due...Starting at €8.20
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La avaricia de los directivos: ¿causa o efecto : Reflexiones sobre el papel de los directivos en el cambio de rumbo de la sociedad
Huete, Luis María; García Arevalillo, JavierTechnical Note BEN-136Business Ethics and Corporate Social ResponsibilityEn este documento, se reflexiona sobre la aplicación de la ética a la labor directiva y se incide especialmente en su dimensión social: el líder que trabaja en una empresa configura con dicho trabajo y con su desarrollo personal (es decir, qué tipo de persona ha llegado a ser) las dinámicas de la empresa de la que forma parte y, a la postre, el perfil de las relaciones que se establecen entre los integrantes de la sociedad en la que vive.Starting at €8.20
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Los agujeros negros y otros cambios disruptivos: El desafío de decidir y ejecutar estrategias ganadoras en mercados inestables
Huete, Luis María; Escario, Carlos; García Arevalillo, JavierTechnical Note SMN-698StrategyEn este documento se explican varios fenómenos de cambio disruptivo en los mercados como el que hemos bautizado como "agujero negro", los modelos de negocio colaborativos y la tendencia al coste marginal cero en la producción de nuevos productos y servicios. Aunque sean cambios competitivos que se han dado en diversas ocasiones en el pasado, nuestra tesis sostiene que los contextos tecnológico y socioeconómico van a provocar que cada vez se produ...Starting at €8.20
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Sesgos en la toma de decisiones
Huete, Luis MaríaTechnical Note PN-506Decision Analysis, Knowledge and Communication, Leadership and People ManagementBasado en los estudios experimentales del premio Nobel Daniel Kahneman, el documento ilustra el porqué de algunos fenómenos curiosos del comportamiento cotidiano. En el documento se exponen una docena de sesgos que juegan un papel frecuente en nuestra toma de decisiones, seamos o no del todo conscientes de ello. En concreto, el ser humano cuenta con dos sistemas fundamentales, y la forma en la que estos interactúan entre sí es lo que determina o ...Starting at €8.20
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Mejora de la satisfacción interna - Ejercicio
Huete, Luis MaríaExercise PE-47Service and Operations ManagementA través de la lectura y análisis de una parte del caso de los Hoteles Riu, este ejercicio pretende hacer descubrir modos y fórmulas para que el resto de los empleados de la empresa, estén satisfechos de los servicios internos que les prestan los departamentos centrales y puedan reflejar esta satisfacción en su contacto con los clientes.Starting at €8.20
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Purpose: A Great Opportunity to Make the Future Matter
Huete, Luis MaríaTechnical Note PN-517-EBusiness Ethics and Corporate Social Responsibility, Decision Analysis, Leadership and People ManagementHaving a noble purpose humanizes work in companies, gives a sense of meaning to life and encourages decision making with the long term in mind. Leaders looking to create a better future must articulate an inspiring purpose for their companies and for their lives. This article offers ideas and suggestions in this regard.Starting at €8.20
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The Eight Stages in Team Decision-Making
Huete, Luis María; Merino, Ana IsabelTechnical Note PN-516-EDecision Analysis, Leadership and People ManagementEvery decision carries uncertainty and risk. We present a team decision-making model that takes into account the stages of the decision-making process, the flow of energy in the team throughout the process and different managerial style preferences. With these elements in mind, it will be easier to create the conditions for a diverse and aligned team, capable of making good decisions and executing them brilliantly.Starting at €8.20