HBSP (USA)
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Facebook (Spanish version)
Piskorski, Mikolaj Jan; Eisenmann, Thomas R.; Chen, David; Feinstein, Brian; Smith, AaronCase HBS-810S15EntrepreneurshipAs Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the revenue thus far, or concentrate on the Facebook Platform and help third-party developers create and distribute their own applications. After a highly anticipated yet largely disappointi...Starting at €8.20
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Publicidad Google
Moon, Youngme; Chen, DavidCase HBS-509S26Knowledge and CommunicationA mediados de 2006, Google es el buscador número uno en los Estados Unidos con el 99% de los ingresos derivados de sus sencillos, los servicios de publicidad de sólo texto. Que está en camino para llevar en aproximadamente $ 9.5 mil millones en ingresos por publicidad en 2006, lo que la colocaría en cuarto lugar entre las empresas de medios estadounidenses en la venta de anuncios en total, por delante de gigantes como NBC Universal y Time Warner....Starting at €8.20
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Comercializando la "Laptop de $100 dólares" (C)
Quelch, John A.; Chen, DavidCase HBS-511S12MarketingEn octubre de 2007, la OLPC informó retrasos en la producción y se perdió la fecha de envío. A principios de noviembre, el PC $ 100 por fin entró en producción, con envíos iniciales previstas para Uruguay y Mongolia, y la mitad del mes puso en marcha el programa "Give One, Get One". Permitió a los consumidores en los EE.UU. y Canadá, que tenían la opción de comprar un OLPC por $ 400, más del doble del costo de producción estimado de $ 188 para ca...Starting at €5.74
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Winning (and Losing) the Olympics: Boston 2024 (A)
Fubini, David G.; Bernstein, Ethan S.; Saadine, Mark; McAra, Sarah; Barnett, JamesCase HBS-418024-ELeadership and People ManagementTwo leadership groups from Boston 2024 negotiate with government bodies, community leaders, and olympic officials in an effort to bring the 2024 Olympics to Boston.Starting at €8.20
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Winning (and Losing) the Olympics: Boston 2024 (B)
Fubini, David G.; Bernstein, Ethan S.; Saadine, Mark; McAra, Sarah; Barnett, JamesCase HBS-418029-ELeadership and People ManagementA summary of events that occured after the (A) case, including Los Angeles winning nomination for the 2028 Olympics with assistance from Pagliuca and Boston 2024 bid material.Starting at €5.74
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Populism in America: Fake News, Alternative Facts and Elite Betrayal in the Trump Era, Teaching Plan
Di Tella, Rafael; McAra, SarahTeaching Note HBS-718006-EEconomicsTeaching plan for case 718005.Starting at €0.00
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Media Markets Down South: Goldman Sachs' Investment in Grupo Clar n
Di Tella, Rafael; Liberti, Jose; McAra, SarahCase HBS-718007-EEconomicsFounded in 1945, Grupo Clar n expanded over several decades to become Argentina's largest media conglomerate. With leading positions in newspapers, broadcast television, broadcast radio, cable television, and Internet services, Grupo Clar n caught the attention of U.S.-based investment bank Goldman Sachs, which acquired an 18% share of Grupo Clar n for US$500 million in 1999. While Grupo Clar n struggled during the economic crisis from 2001 t...Starting at €8.20
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"Clar n Lies!": Bias, Post-Truth, and Populism in Argentina's Media War
Di Tella, Rafael; Liberti, Jose; McAra, SarahCase HBS-718008-EEconomicsIn 2012, Argentine media conglomerate Grupo Clar n and President Cristina Fern ndez de Kirchner were embroiled in what some called "the mother of all battles." Grupo Clar n was one of the preeminent media companies in Argentina, with leading newspapers, cable television and Internet services, and broadcast television and radio stations. Some critics contended the company had prospered over several decades by managing relationships with governm...Starting at €8.20
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"Clar n Lies!": Bias, Post-Truth, and Populism in Argentina's Media War, Teaching Plan
Di Tella, Rafael; McAra, SarahTeaching Note HBS-718009-EEconomicsTeaching note for case 718008.Starting at €0.00
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(PRODUCT) RED (A)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509013-EMarketingDescribes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived of by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap, Apple, Motorola, Armani, and American Express. The business model was structured to benefit partner companies by increasing consumer purchases - of (RED)-branded products such a...Starting at €8.20