HBSP (USA)
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Martin Smith: May 2002 (Spanish Version)
Hardymon, G. Felda; Lerner, Josh; Leamon, AnnCase HBS-809S07EntrepreneurshipMartin Smith, recién graduado de HBS, acaba de empezar a trabajar con una empresa apalancada compra. Su primera tarea es evaluar tres ofertas diferentes y hacer recomendaciones a los socios. Al estudiar las ofertas, se da cuenta de que cada uno tiene diferentes ventajas y desventajas y que su recomendación debe tener en cuenta no sólo las características específicas de cada empresa objetivo, sino también la situación de su empresa. Además, se deb...Starting at €8.20
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Computadoras Compaq: Intel Inside
Bell, David E.; Leamon, AnnCase HBS-503S44MarketingPresenta los resultados de la investigación cuantitativa y cualitativa de mercado sobre la posible aceptación de un procesador Intel no en la línea de portátiles de consumo de Compaq Computer. Si el portátil no es de Intel de bajo costo, es un éxito, la empresa va a mantener o aumentar su participación del 45% del mercado. Si no es así, podría dejar de ser un jugador en el mercado que ha creado y llenado. Los estudiantes deben evaluar la fiabilid...Starting at €8.20
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Compaq Computer: grupos de enfoque
Bell, David E.; Leamon, AnnCase HBS-514S09MarketingDa el informe final, ambos resultados y la metodología, del grupo de enfoque en la nueva portátil de consumo de Compaq Computer. Se describen los grupos, método de selección, y la metodología en detalle. En caso de Compaq basar su diseño de producto en las opiniones de 64 personas? Se debe utilizar con el video.Starting at €8.20
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Brazos Partners: la compra apalancada de CoMark
Lerner, Josh; Hardymon, G. Felda; Leamon, AnnCase HBS-205S09FinanceLos socios de un nuevo fondo de adquisición de empresas medianas están trabajando en una compra de una empresa de construcción modular de cerca llevada a cabo. Aunque originalmente estructurada como una oferta de valores, se han dado cuenta de que una cesión de activos sería preferible desde su punto de vista y están tratando de determinar qué beneficios podría mantener durante los vendedores, cuya participación en la compañía continua es esencia...Starting at €8.20
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A Moving Target: Real World Strategies for Applying 5 Forces, Selecting and Using Appropriate Tools, and Reacting to Feedback
Barney, Jay; Clifford, Patricia GormanBook Chapter HBS-7135BC-E"What I Didn't Learn in Business School" follows new consultant Justin Campbell as he joins an elite team hired by a chemical firm to assess the potential of a newly developed technology. Read along as Justin meets with a vice president, the second-in-command at the chemical firm. Throughout the interview, Justin learns that a particular mode of analysis is not applicable to every situation. Like any newcomer, he tries to match a case study to a ...Starting at €8.20
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A Lone Ranger: Real World Strategies for Applying Growth Opportunity Scans, Assessing Product Extensions, and Realizing the Potential of Radical Innovations
Barney, Jay; Clifford, Patricia GormanBook Chapter HBS-7147BC-E"What I Didn't Learn in Business School" is a fictional account that follows new consultant Justin Campbell as he joins an elite team hired by a chemical firm to assess the potential of a newly developed technology. This chapter finds Justin struggling to get a handle on several different applications for this technology in order to determine the growth opportunity and lay the groundwork for choosing the highest-potential innovations. Learn from ...Starting at €8.20
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A Team Effort: Real World Strategies for Justifying Vertical Integration, Considering Joint Ventures, and Understanding Organizational Dynamics
Barney, Jay; Clifford, Patricia GormanBook Chapter HBS-7148BC-E"What I Didn't Learn in Business School" is a fictional account that follows new consultant Justin Campbell as he joins an elite team hired by a chemical firm to assess the potential of a newly developed technology. At the opening of this chapter, Justin realizes that the work he has been doing alone on the new project overlaps significantly with the work that his colleagues have done. While attempting to crack the strategy case on his own, he ha...Starting at €8.20
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A Constructive Meeting: Real World Strategies for Synthesizing Complex Information, Managing Projects under Tight Timelines, and Mitigating Strategic Risks
Barney, Jay; Clifford, Patricia GormanBook Chapter HBS-7151BC-E"What I Didn't Learn in Business School" is a fictional account that follows new consultant Justin Campbell as he joins an elite team hired by a chemical firm to assess the potential of a newly developed technology. Authors Jay Barney and Trish Gorman Clifford use Justin's story to examine the challenges a recent MBA graduate faces in applying his education on the job-in a way a traditional business book about strategy never could. In this chapte...Starting at €8.20
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Difficult Conversations and Dealing with Challenging Situations at Work: The Case of the Ineffectual FD
Groysberg, Boris; Leamon, AnnCase HBS-416031-ELeadership and People ManagementStarting at €8.20
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Difficult Conversations and Dealing with Challenging Situations at Work: The Friend Who Asked for Feedback
Groysberg, Boris; Leamon, AnnCase HBS-416032-ELeadership and People ManagementStarting at €8.20