HBSP (USA)
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The Book Deal: Confidential Instructions for the AGENT (Spanish Version)
Malhotra, Deepak; Bazerman, Max H.Case HBS-918S19StrategyUna negociación entre dos partes de un agente que representa un nuevo autor y un editor en un gran Publishing Firm. El ejercicio consiste en una negociación 1-tema, de suma cero en relación con el avance de las regalías que el editor va a pagar al autor.Starting at €8.20
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Connection: How the Need to Relate to Oneself and Others Affects Consumer Thinking
Zaltman, Gerald; Zaltman, LindsayBook Chapter HBS-4458BC-EMarketingHumans have a basic need for affiliation. The need to relate to others and to oneself has established connection as a major and pervasive lens through which consumers view the world. This chapter is excerpted from "Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers."Starting at €8.20
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Resource: How Acquisitions and Their Consequences Affect Consumer Thinking
Zaltman, Gerald; Zaltman, LindsayBook Chapter HBS-4459BC-EMarketingThe deep metaphor of resource relates to capacities or abilities that we use to restore or achieve certain states. This chapter explores how consumers view the world through the lens of resource. This chapter is excerpted from "Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers."Starting at €8.20
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Why Good Accountants Do Bad Audits (Spanish version)
Bazerman, Max H.; Loewenstein, George; Moore, Don A.Article HBS-R0211GAccounting and ControlOn July 30, President Bush signed into law the Sarbanes-Oxley Act addressing corporate accountability. A response to recent financial scandals, the law tightened federal controls over the accounting industry and imposed tough new criminal penalties for fraud. The president proclaimed, "The era of low standards and false profits is over." If only it were that easy. The authors don't think corruption is the main cause of bad audits. Rather, they cl...Starting at €8.20
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The Sure Thing That Flopped (HBR Case Study and Commentary)
Zaltman, Gerald; Zaltman, LindsayArticle HBS-R0807A-EMarketingTibal Fisher made a fortune selling trendy, inexpensive home furnishings to baby boomers. With that generation beginning to enter its sixties, he sees a huge opportunity in products for aging consumers. Focus groups and surveys confirm strong market demand for such items, and the media love the idea. So why is TF's NextStage, his new line of stores for older consumers, a disaster? Four experts comment on this fictional case study in R0807A and R0...Starting at €8.20
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Understanding the Brand Equity of Nestl Crunch Bar (B): Data Analysis
Avery, Jill; Zaltman, GeraldCase HBS-519062-EMarketingIn early 2018, Nestl announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestl Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestl acquisition, each of the purchased confectionery brands was permitted to use the Nestl parent brand name for one year after the close of the sale. After that time, the Nestl Crunch Bar would be rebranded with ...Starting at €5.74
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Behavior Change for Good
Bazerman, Max H.; Luca, Michael; Lawrence, MarieCase HBS-920049-EStarting at €8.20
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Organization Behavior Reading: Negotiation, Teaching Note
Bazerman, Max H.; Gino, Francesca; Shonk, KatherineTeaching Note HBS-8409-ELeadership and People ManagementTeaching note for product #8408.Starting at €0.00
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The Book Deal: Confidential Instructions for the AGENT
Malhotra, Deepak; Bazerman, Max H.Case HBS-908051-EA two-party negotiation between an Agent representing a new author and an Editor at a large Publishing Firm. The exercise involves a 1-issue, zero-sum negotiation concerning the advance on royalties that the publisher will pay to the author.Starting at €8.20
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The Disasters You Should Have Seen Coming (Spanish version)
Watkins, Michael D.; Bazerman, Max H.Article HBS-R0303ELeadership and People Managementpsychological, organizational, and political. To address these vulnerabilities, the authors recommend the RPM approach. More than just the usual environmental scanning and contingency planning, RPM requires a chain of actions--recognizing, prioritizing, and mobilizing--that companies must meticulously adhere to. Failure to apply any one of these steps, the authors say, can leave an organization vulnerable.Starting at €8.20