HBSP (USA)
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Introduction: Data Are Business Assets--The Time is Now to Put Them to Work in Your Organization
Redman, Thomas C.Book Chapter HBS-7680BC-EInformation TechnologiesData and information have many properties that, collectively, present unparalleled opportunities and daunting challenges. Unfortunately, in today's organizations, data and information remain essentially unmanaged assets. Organizations must develop deep understanding of their eclectic properties, where they come from, how they move around, and the myriad ways in which they help create - and destroy - value. This chapter is excerpted from "Data Dr...Starting at €8.20
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Bringing Data and Information to the Marketplace: Facilitators
Redman, Thomas C.Book Chapter HBS-7708BC-EInformation TechnologiesFacilitators help others use data and information more effectively, and some even enable businesses to conceptualize their processes and organizations in entirely new ways. Escalating demands for content are driving escalating demands for facilitation. In addition to describing the many benefits facilitators can provide, this chapter also looks at data mining in detail. Deriving advantage from data mining is fraught with difficulty, but the risk ...Starting at €8.20
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Zebra Medical Vision (Spanish version)
Greenstein, Shane; Gulick, SarahCase HBS-620S05EntrepreneurshipWhat should they do next at Zebra? Should they work on the accuracy of the already-developed algorithms, or continue to develop many new tools? If they chose to develop new products, which applications should they address? And how should they go to market?Starting at €8.20
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Israel at 70: Is it Possible to (re)Brand a Country
Ofek, Elie; Gulick, SarahCase HBS-519006-EMarketingIn the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this milestone, the country's brand image internationally was far from ideal. Past efforts to impact perceptions of Israel, spearheaded by the Ministry of Foreign Affairs as well as various Jewish organizations, were mainly aimed at "explaining" Israel's political position and convincing the world that the country was acting in a j...Starting at €8.20
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Assessing and Improving Data Quality
Redman, Thomas C.Book Chapter HBS-7705BC-EInformation TechnologiesOrganizations with the best data invest their data quality efforts toward preventing errors at their sources. This chapter examines the cases of Tele-Tech Services, Interactive Data, and Morningstar, outlining ten data quality habits that organizations should adopt, and providing tools and role models that will enable managers to baseline their organization's current data quality efforts. This chapter is excerpted from "Data Driven: Profiting fr...Starting at €8.20
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Social Issues in the Management of Data and Information
Redman, Thomas C.Book Chapter HBS-7709BC-EInformation TechnologiesData and information give rise to heated passions and brutal politics. The existence of more data, more needs, and more managers means there is more to fight about. You can minimize the damage by recognizing barriers to the effective management of data and information and the organizational, social and political issues at play in your work environment. Although all politics are local, this chapter offers some guidance on the issue. This chapter ...Starting at €8.20
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Information Technology's Support for Data and Information
Redman, Thomas C.Book Chapter HBS-7713BC-EInformation TechnologiesThe IT department's most important role is to provide applications that ensure that people can access the data they need and understand them, and help those who use them create quality data that will be useful down the road. These applications must be tightly aligned with well-defined business processes - a standard that most organizations fail to meet. There are other roles that IT should perform as well, including being responsible for the tech...Starting at €8.20
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Metadata Processes: What They Are and How to Use Them
Redman, Thomas C.Book Chapter HBS-7714BC-EInformation TechnologiesMetadata processes are those processes through which data about data are developed and kept current. This appendix provides an overview of three metadata processes: data cataloging, data modeling, and data standards. This chapter is excerpted from "Data Driven: Profiting from Your Most Important Business Asset."Starting at €8.20
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Zebra Medical Vision
Greenstein, Shane; Gulick, SarahCase HBS-619014-EEntrepreneurshipAn Israeli startup founded in 2014, Zebra Medical Vision, develops algorithms that produced diagnoses from X-rays, mammograms, and CT-scans. The algorithms used deep learning and digitized radiology scans to create software that could assist doctors in making diagnoses. By July 2018, Zebra had developed seven algorithms to analyze scans for emphysema, liver density, compression fractures, bone density, brain bleeds, breast cancer, and a calcium s...Starting at €8.20
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Zebra Medical Vision, Teaching Note
Greenstein, Shane; Gulick, SarahTeaching Note HBS-619053-EEntrepreneurshipTeaching note is meant to accompany Zebra Medical Vision case, which offers a look at a company's decisions as a small startup competing with other startups and major technology companies. It also demonstrates the challenges faced by a machine learning company working on brand-new technology, including difficulties finding training data, hiring competition, and negotiating FDA approvals and other government regulations.Starting at €0.00