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Deber a usted invertir en la cola larga
Collection: HBSP (USA)Ref.: HBS-R0807HPublished: Jul 1, 2008Format: PDFPages: 9Language: Spanish - Article
How Markets Help Marketers (Spanish version)
Collection: HBSP (USA)Ref.: HBS-F0509LPublished: Sep 1, 2005Format: PDFPages: 3Language: Spanish - Article
Unconventional Wisdom in a Downturn (Spanish version)
Collection: HBSP (USA)Ref.: HBS-F0812DPublished: Dec 1, 2008Format: PDFPages: 6Language: Spanish - Article
Managing Alliances with the Balanced Scorecard
Collection: HBSP (USA)Ref.: HBS-R1001J-EPublished: Jan 1, 2010Format: PDFPages: 10Language: English - Article
Measures That Drive Performance (Spanish version)
Collection: HBSP (USA)Ref.: HBS-R0507QPublished: Jul 1, 2005Reviewed: May 9, 2012Format: PDFPages: 9Language: Spanish - Article
El caso HBR: el lado oscuro del an lisis del consumidor
Collection: HBSP (USA)Ref.: HBS-R0705APublished: May 1, 2007Format: PDFPages: 9Language: Spanish - Article
Cómo usar el balanced scorecard para gestionar alianzas
Collection: HBSP (USA)Ref.: HBS-R1001JPublished: Aug 1, 2010Format: PDFPages: 8Language: Spanish - Article
Ferguson's Formula
Collection: HBSP (USA)Ref.: HBS-R1310G-EPublished: Oct 1, 2013Format: PDFPages: 11Language: English - Article
Dark Side of Customer Analytics (Commentary for HBR Case Study)
Collection: HBSP (USA)Ref.: HBS-R0705Z-EPublished: May 1, 2007Reviewed: Jun 6, 2019Format: PDFPages: 5Language: English - Article
Should You Invest in the Long Tail
Collection: HBSP (USA)Ref.: HBS-R0807H-EPublished: Jul 1, 2008Format: PDFPages: 11Language: English