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Six Ways Marketing Can Change the World
Collection: IESE (España)Ref.: ART-1540-EPublished: Sep 1, 2009Format: PDFPages: 8Language: English - Article
Unconventional Wisdom in a Downturn (Spanish version)
Collection: HBSP (USA)Ref.: HBS-F0812DPublished: Dec 1, 2008Format: PDFPages: 6Language: Spanish - Article
Managing Alliances with the Balanced Scorecard
Collection: HBSP (USA)Ref.: HBS-R1001J-EPublished: Jan 1, 2010Format: PDFPages: 10Language: English - Article
How to Market in a Downturn
Collection: HBSP (USA)Ref.: HBS-R0904D-EPublished: Apr 1, 2009Format: PDFPages: 13Language: English - Article
El marketing puede cambiar el mundo
Collection: IESE (España)Ref.: ART-1540Published: Sep 1, 2009Format: PDFPages: 8Language: Spanish - Article
Measures That Drive Performance (Spanish version)
Collection: HBSP (USA)Ref.: HBS-R0507QPublished: Jul 1, 2005Reviewed: May 9, 2012Format: PDFPages: 9Language: Spanish - Article
El caso HBR: el lado oscuro del an lisis del consumidor
Collection: HBSP (USA)Ref.: HBS-R0705APublished: May 1, 2007Format: PDFPages: 9Language: Spanish - Article
Cómo usar el balanced scorecard para gestionar alianzas
Collection: HBSP (USA)Ref.: HBS-R1001JPublished: Aug 1, 2010Format: PDFPages: 8Language: Spanish - Article
Dark Side of Customer Analytics (Commentary for HBR Case Study)
Collection: HBSP (USA)Ref.: HBS-R0705Z-EPublished: May 1, 2007Reviewed: Jun 6, 2019Format: PDFPages: 5Language: English - Article
Unconventional Wisdom in a Downturn
Collection: HBSP (USA)Ref.: HBS-F0812D-EPublished: Dec 1, 2008Format: PDFPages: 6Language: English