Default Category
-
Queralto.com: Omnicanalidad digital en ortopedia. Nota del Instructor
García del Pueyo, J. L.Teaching Note IIST-MITN-171MarketingQueraltó es una mediana empresa familiar y centenaria especializada en la distribución de productos ortopédicos y de equipamiento hospitalario, que debido a la crisis económica decide potenciar el canal de venta on line. Sus comienzos en el e-commerce datan de 2012 pero no es hasta 2016 cuando ven un rápido crecimiento fundamentalmente debido a la venta al consumidor final a través de su web y de Amazon. La facturación se había incrementado en un...Starting at €0.00
-
Betting on Gold Using a Futures-Based Gold ETF
Matos, PedroCase DARDEN-F-1690-EFinanceIn an environment of high macroeconomic uncertainty in the fall of 2012, Tom Michelson was looking at his next trading opportunity. Michelson wanted to build a position in gold with a trading horizon of around a year and was wondering how he should go about investing in gold. Gold futures-based exchange-traded funds (ETFs) seemed like a good alternative, but he needed to understand better how gold futures worked. He was aware that futures-based E...Starting at €8.20
-
2012 Fuel Hedging at JetBlue Airways
Matos, PedroCase DARDEN-F-1697-EFinanceIn early 2012, an equity analyst, was examining the jet fuel hedging strategy of JetBlue Airways for the coming year. Because airlines cross-hedged their jet fuel price risk using derivatives contracts on other oil products such as WTI and Brent crude oil, they were exposed to basis risk. In 2011, dislocations in the oil market led to a Brent-WTI premium wherein jet fuel started to move with Brent instead of WTI, as it traditionally did. Faced wi...Starting at €8.20
-
Hedge Fund Due Diligence at Leman Alternative Asset Management Company
Matos, PedroCase DARDEN-F-1698-EFinanceIn early January 2008, a senior VP with LAAMCO, a fund of hedge funds known for alternative investments, was conducting due diligence on an equity market-neutral hedge fund. The hedge fund used an option strategy known as a collar (also known as a bull spread or split-strike conversion). The track record of the hedge fund had been stellar. The fund’s performance had not only beaten that of the S&P 500 Index over the same period but had done so wi...Starting at €8.20
-
ProShares Hedge Replication ETF
Matos, Pedro; Demir, AnilCase DARDEN-F-1714-EFinanceAt the start of 2014, Joanne Hill was preparing to present at a conference focused on alternative investments for financial advisers. Exhibit 1 provides selected slides from the presentation. Hill wants to showcase how Hedge Replication ETF (HDG) provided an exposure to hedge funds at low fees, with full transparency and providing daily liquidity. But she had to overcome some resistance in the audience because most hedge fund strategies had under...Starting at €8.20
-
Hedge Fund Due Diligence at Leman Alternative Asset Management Company - Teaching Note
Matos, PedroTeaching Note DARDEN-F-1698TN-EFinanceTeaching note for product F-1698Starting at €0.00
-
The Sanofi-Aventis Acquisition of Genzyme: Contingent Value Rights - Teaching Note
Matos, PedroTeaching Note DARDEN-F-1715TN-EFinanceTeaching note for product F-1715Starting at €0.00
-
Principal-Protected Equity-Linked Note - Teaching Note
Matos, PedroTeaching Note DARDEN-F-1752TN-EFinanceTeaching note for product F-1752Starting at €0.00
-
Zotal Laboratorios: B2B y el recorrido de la marca. Nota del Instructor
García del Pueyo, J. L.Teaching Note IIST-MITN-175MarketingZotal es una marca creada en 1909, referente en el sector de la bioseguridad zoosanitaria y que pertenece a Laboratorios Zotal, empresa familiar que comercializa más de 26 productos y marcas distintas. Tras una investigación sobre su posicionamiento deciden afrontar un plan para la reestructuración, rediseño completo de la gama y transformación digital. Posteriormente realizan un Plan Estratégico y comienzan a evaluar distintas alternativas de cr...Starting at €0.00
-
Hero Baby Southern Europe
Gómez González, C.; García del Pueyo, J. L.Case IIST-MI-179-E-EMarketingHero is a Swiss multinational with a history of over a hundred years. Although the company traditionally manufactured jams, it entered the infant feeding market in 1985 when it carried out a test that began in Spain. Hero has three major international divisions: jams, cereals, and baby food. However, this case focuses on the infant food division, called Hero Baby, and more specifically on the three markets of the Southern European division: Spain...Starting at €8.20