HBSP (USA)
- Case
The Promotion Process at Chung and Dasgupta, LLP (Spanish version)
Collection: HBSP (USA)Ref.: HBS-917S29Published: Jun 17, 2014Reviewed: Aug 16, 2012Format: PDFPages: 13Language: Spanish - Case
General Instructions (Spanish version)
Collection: HBSP (USA)Ref.: HBS-918S24Published: Mar 22, 2012Reviewed: Jul 20, 2012Format: PDFPages: 4Language: Spanish - Case
Confidential Instructions for Mark Ketting Chief Marketing Officer, Trek Beverages (Spanish version)
Collection: HBSP (USA)Ref.: HBS-918S28Published: Mar 27, 2012Reviewed: Sep 14, 2009Format: PDFPages: 7Language: Spanish - Book Chapter
Connection: How the Need to Relate to Oneself and Others Affects Consumer Thinking
Collection: HBSP (USA)Ref.: HBS-4458BC-EPublished: May 6, 2008Format: PDFPages: 24Language: English - Book Chapter
Resource: How Acquisitions and Their Consequences Affect Consumer Thinking
Collection: HBSP (USA)Ref.: HBS-4459BC-EPublished: May 6, 2008Format: PDFPages: 25Language: English - Case
Understanding the Brand Equity of Nestl Crunch Bar (B): Data Analysis
Collection: HBSP (USA)Ref.: HBS-519062-EPublished: Jan 13, 2019Format: PDFPages: 21Language: English - Article
The Sure Thing That Flopped (HBR Case Study and Commentary)
Collection: HBSP (USA)Ref.: HBS-R0807A-EPublished: Jul 1, 2008Format: PDFPages: 10Language: English - Case
Shenzhen Development Bank
Collection: HBSP (USA)Ref.: HBS-210020-EPublished: Aug 21, 2009Reviewed: Mar 31, 2011Format: PDFPages: 27Language: English - Case
Formosa Plastics Group: Business Continuity Forever
Collection: HBSP (USA)Ref.: HBS-210026-EPublished: Jun 30, 2010Reviewed: Dec 17, 2010Format: PDFPages: 24Language: English - Case
China Magic Going Home
Collection: HBSP (USA)Ref.: HBS-211036-EPublished: Dec 21, 2010Format: PDFPages: 28Language: English