IESE (España)
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Virtual Casa de América: "Enjoy, Discover, Think, Visit"
Zamora, Javier; Díez, SusanaCase SI-183-EInformation Technologies, Innovation and Change, Knowledge and CommunicationImma Turbau, general manager of Casa de América, was sitting in her office on the first floor of Madrid's Linares Palace on Cibeles Square going over the latest follow-up data on visits to Virtual Casa de América. The VivAmérica Festival had just ended successfully; it was the third festival since Turbau had taken on the role of GM and launched the Virtual Casa de América project. The project's second phase was about to begin and it was a good ti...Starting at €8.20
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Mike McCready and Music Xray: Business model innovation in the music industry
Brankovic, Azra; Miller, PaddyCase DPO-246-EInnovation and Change, Knowledge and Communication, StrategyThe Music Xray case study can be used as a companion case to "Polyphonic HMI: Mixing Music and Math" (HBS Publishing, 2005) or as a stand-alone case. The case captures the emergence of a new business model in response to changes wrought on the music industry by the Internet, and particularly the advent of Web 2.0.Starting at €8.20
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Wolf GmbH - Teaching Note
García-Castro, RobertoTeaching Note ADT-28-EFinance, Knowledge and CommunicationStarting at €0.00
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The Art of Persuasive Communications: Excellent Public Speaking
Neill, Conor; Leggett, Brian O'ConnorTechnical Note DPON-88-EKnowledge and Communication, Leadership and People ManagementA leader is someone who sees a change that is required in the world and brings together the resources to achieve that change. In my world, the most important resources are people. I will discuss the five components of powerful persuasive speaking and three models of deliberate practice that will allow you to become a powerful speaker and move people to action.Starting at €8.20
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Pinsos Galofré, S.A. (B)
Andreu i Civit, Rafael; Stenseth K.Case SI-2-EKnowledge and CommunicationStarting at €5.74
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The Value of Information
Lewis A.; Heukamp, FranzTechnical Note ADN-272-EKnowledge and CommunicationShort explanation of the value of perfect and imperfect information in risky decision making.Starting at €8.20
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RELE Rouen: Language Immersion in Normandy (B): The Family Council
Klueter, Thomas Maximilian; Soler, EdiCase ASN-79-ECorporate Governance, Decision Analysis, Knowledge and CommunicationThe case describes various members of the Demongeot family, the house and land that they currently rent from RELE Rouen, and the business in French language learning led by Béatrice and Maxime. An offer to take over the business and family property forced the two partners to call a family meeting and decide, among the five children of the family, whether to sell the house they had all grown up in. The difficulty arose from the need to individuall...Starting at €5.74
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Orderly Thinking: How to Deal With Prudential Problems
Vázquez- Dodero, Juan CarlosTechnical Note ASNN-5-EDecision Analysis, Knowledge and CommunicationThis note reviews the discoveries regarding methods of thinking strictly with a view to action that have been accumulated by a large team of IESE faculty who have set out to continue what Juan A. Pérez López started in 1965 under the heading of "Case Analysis" (which, since the introduction of the MBA, has come to be known as "Analysis of Business Problems"). The note encourages a process of self-analysis and makes some practical suggestions to s...Starting at €8.20
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Groupon: Changing Shopping as We Know It
Sieber, Sandra; Káganer, Evgeny; Al Turaigi, Tariq; Tatarinov, KatherineCase SI-187-EInnovation and Change, Knowledge and CommunicationGroupon's meteoric rise was nothing short of exceptional, and it was one that had Forbes Magazine calling it "the fastest growing company ever." Acquiring tens of millions of users since 2008 led many to believe that Groupon was about to change the way people consumed and enjoyed their free time. However, on June 2, 2011, the company filed for an IPO and not everyone was impressed. Many voices berated the business model and the high marketing cos...Starting at €8.20
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Indo Gives its Sales Force New Mobility Technology (A)
Almenar, E.; Comín, Marta; Sieber, SandraCase SI-168-EInformation Technologies, Innovation and Change, Knowledge and CommunicationIn 2006, Indo, an optics manufacturer, decided to change the working method of its sales division for glasses. Physical material was replaced with online information that facilitated the work of the sales personnel and ensured they always had the most up-to-date information. But the new system was not completely accepted by clients, who were used to touching the product. Even some members of the sales staff were wary about changing an effective w...Starting at €8.20