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Darden University of Virginia (USA)
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Hilton China
Chen, Ming-Jer; Yemen, GerryCase DARDEN-S-0324-EStrategyHow do brands travel? As firms expand globally, they must manage how their products and services are perceived across borders, peoples, and cultures. This can be thorny when what a firm offers has no immediate interpretation by an international audience, like selling ice cream to a nation that consumes little dairy. It can be even worse when a company’s key products are likely to elicit negative reactions in their new market, like McDonald’s hamb...Starting at €8.20
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A Pig in a Poke? Shuanghui’s Acquisition of Smithfield
Chen, Ming-Jer; Chan, Yi Ping; Craddock, JennyCase DARDEN-S-0330-EStrategyThis case stars Long Wan, chairman and CEO of Shuanghui International (Shuanghui), as he works through the postmerger integration of the newly acquired US-based Smithfield Foods (Smithfield). Wan must address many potential hurdles as he sought to integrate two very different companies, on two different continents, separated by a world of cultural and political differences. With its headquarters in rural Virginia and its folksy southern American ...Starting at €8.20
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WillowTree: Project Driven with a Product Mindset
Nelson, Ryan; Wright, RyanCase DARDEN-S-0338-EStrategyWillowTree began as a small digital products company in 2007. By 2020, it had more than 500 full-time team members operating out of offices in four locations, and it had launched hundreds of digital products, including mobile apps, websites, voice assistaStarting at €8.20
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WeWork: But Does the Corporate Governance Work
Cheng, Yo-Jud; Maiden, Stephen E.Case DARDEN-S-0350-EStrategyThis public-sourced case describes the lapses in board oversight that led to the dramatic rise and fall of collaborative office space company WeWork and its charismatic leader, Adam Neumann. The case is set in September 2019 and follows board member MarkStarting at €8.20
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Nintendo and the Future of Video Gaming
Harris, Jared D.; Lenox, Michael; Harrison, Katharine; Reiss, Mathew; Goldberg, RebeccaCase DARDEN-S-0341-EStrategyThe evolution of the video game console industry illustrates how industry dynamics can shift and change over time, as different phases of the competitive lifecycle place different demands upon firms. Historically, different generations of video game console competition illustrate how different strategies have become dominant at different times. All these insights have implications for future strategy. How will video game console makers effectivel...Starting at €8.20
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Streaming the Future: Netflix's Global Expansion
Harris, Jared D.; Kim, Dennie; Vasquez, RenzoCase DARDEN-S-0345-EStrategyIn a rapidly changing and technologically emerging industry like on-demand streaming video, there are a number of strategic choices to be made. For instance, strategies can involve choices about hosting infrastructure, consumer pricing, and other issues related to a streaming service’s business model. In order to achieve global competitiveness, however, some of those choices also involve internationalization. In which foreign markets should a fir...Starting at €8.20
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Crisis at Away (B)
Cheng, Yo-Jud; Harris, Jared D.; Surprise, NoelleCase DARDEN-S-0362-EStrategyThis case is a follow-up to "Crisis at Away (A)" (UVA-S-0361), which explores the lifestyle-brand start-up Away as it grapples with a public-relations crisis. Its CEO has made serious missteps in a public forum and the board of directors must come to a decision about whether (and how) to implement a CEO transition amid an unexpected crisis. This case presents what the board chose to do next, and provides an opportunity to discuss the longer-term ...Starting at €5.74
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Taking Action at the Kilbourne Group: Research Assistant Complications (B)
Doyle, Jacqueline L.; Alvarez Diaz, NataliaCase DARDEN-G-0663StrategyThis case, the epilogue to "Taking Action at the Kilbourne Group: Research Assistant Complications (A)" (UVA-G-0662Starting at €5.74
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Nintendo and the Future of Video Gaming
Harris, Jared D.; Lenox, Michael; Harrison, Katharine; Reiss, Mathew; Goldberg, RebeccaCase DARDEN-S-0341StrategyThis case presents the evolution of Nintendo’s gaming technology and discusses the history of the video gaming sector over eight generations of releases. It illustrates how industry dynamics shift over time and how different phases of the competitive life cycle place different demands upon those firms that are all vying for the top position. The case provides history and context for students to discuss an age-old question: How do firms sustain a ...Starting at €8.20
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Streaming the Future: Netflix's Global Expansion
Harris, Jared D.; Kim, K. Dennie; Vasquez, RenzoCase DARDEN-S-0345StrategyThis case is set in the rapidly changing and technologically emerging industry of on-demand streaming video, which offers Netflix a number of strategic choices. For instance, strategies can involve choices about hosting infrastructure, consumer pricing, and other issues related to a streaming service’s business model. In order to achieve global competitiveness, however, some of these choices also involve internationalization. In which foreign mar...Starting at €8.20