Darden University of Virginia (USA)
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From Blues Brother to Industry Leader: Growing Revenues at ParknPool
Fairchild; Gregory B.; Rourke; BradCase DARDEN-ENT-0176-EEntrepreneurshipWith humble and unconventional roots; Jim Fonner's outdoor furniture company; ParknPool; began in Florida selling patio furniture door to door to hotels. Fonner and his then-partner dressed as the Blues Brothers in order to attract attention and gain sales. Over the decade; the business has grown and is now an industry leader in outdoor furniture supplies. Almost all of the firm’s selling is done over the internet. Revenues have grown year over y...Starting at €8.20
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From Blues Brother to Industry Leader: Growing Revenues at ParknPool - Teaching Note
Fairchild; Gregory B.; Rourke; BradTeaching Note DARDEN-ENT-0176TN-EEntrepreneurshipTeaching note for product ENT-0176Starting at €0.00