Darden University of Virginia (USA)
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Integrative Analysis of Competitive Dynamics and Multipoint Competition: The Case of "Cat Fight in the Pet Food Industry"
Chen, Ming-Jer; Hovick, MichaelTechnical Note DARDEN-S-0337-EStrategyThis technical note aims to guide discussion on three strategic moves that are designed for multipoint competition: thrust, feint, and gambit. It will examine how these moves might be applied for multipoint competition within the pet food industry. In the 1980s, pet food companies competed across many different subsegments of cat and dog food, requiring complex and creative multipoint competition strategies to win market shares.Starting at €8.20
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You Can Play, but Will You Win - Teaching Note
Fairchild, Gregory B.; Fairchild, ColeTeaching Note DARDEN-F-1894TNFinanceTeaching Note of Product F-1894Starting at €0.00
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You Can Play, but Will You Win
Fairchild, Gregory B.; Fairchild, ColeCase DARDEN-F-1894FinanceThis case follows Jason, a high school student who is looking forward to going to college. He is an excellent student and a basketball star, which allowed him to receive two full-ride scholarships: the first to play Division 1 basketball at Pennsylvania State University (Penn State) and the second to attend the University of Virginia (UVA). This leaves Jason with a huge decision to make. Should he attend Penn State and try to fulfill his dream of...Starting at €8.20
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You Can Play, but Will You Win? - Teaching note
Fairchild, Gregory B.; Miller, Davis; Hovick, MichaelTeaching Note DARDEN-F-1894TN-EFinanceTeaching note for product F-1894Starting at €0.00