Ivey Business School (Canada)
-
Ergonomica Consulting and Solltram Hotels: An Ethical Dilemma
Christopher WilliamsCase IVEY-9B17M153-EEntrepreneurship, StrategyA senior manager at Ergonomica Consulting was under pressure to demonstrate to her client Solltram Hotels that the hotel's investment in LED lighting would provide a payback. Winning the client's buy-in would lead to an extension of the contract with the client, development of a new specialist practice area within Ergonomica Consulting, improvement of the manager’s chances of promotion, and the cementing of her reputation. However, at a critical ...Starting at €8.20
-
Morita's Legacy and International Strategy at Sony
Christopher Williams; Nicole Duncan; Gregoire Thomas; Christopher Held; Ami LebendikerCase IVEY-9B12M082-EEntrepreneurship, StrategyTwo years after the death of Sony’s visionary founder, Akio Morita, chief executive officer Noboyuki Idei faced a major crisis. Sony had just posted its worst performance in years and had to figure out if its current strategy needed to change. In pursuit of Morita’s vision to bring entertainment to the masses through innovation and applied technology, Sony had grown from a small Japanese company to a US$50-billion-per-year global corporation. As ...Starting at €8.20
-
innogy Consulting GmbH: Competing Away From Home
Jonathan Chen; Son Tran Tuan; Christopher WilliamsCase IVEY-9B18M159-EEntrepreneurship, StrategyIn 2016, the managing director of innogy Consulting GmbH (iCon), an international strategic consulting firm based in Germany, had many reasons to be delighted. The company had risen to second place in an annual ranking of internal consultancies after successfully expanding into four new countries. He now pondered new challenges and directions for iCon, after having led RWE Consulting—the predecessor to iCon—since 2007. As an internal consulting d...Starting at €8.20