Darden University of Virginia (USA)
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Actions Speak Louder Than Words: What to Do to Address Racial Disparities?
Riefberg, VivianCase DARDEN-OB-1323Leadership and People ManagementIn mid-June 2021, prominent attorney Jane Goldman, who lived and practiced in Danbury, Connecticut, was asked if she might be interested in getting more involved with the local hospital, possibly even serving on its board. She had been raised in Danbury; she was active with the local hospice, Catholic Charities; and she considered herself a progressive, thoughtful person. Although she had no background in health care, she was considering it. Da...Starting at €8.20
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Motorcowboy: Getting a Foot in the Door (A)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0814-EMarketingAs part of the Google Online Marketing Challenge, a team of Darden students devises an AdWords campaign for Motorcowboy, an online source of custom footwear that caters to segments as varied as motorcycle police, cross-dressers, movie buffs, equestrians, and plus-size individuals. When an initial keyword list yields low traffic, the team must adapt its approach. This three-part case illustrates the segmentation process and the relative merits of ...Starting at €8.20
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Motorcowboy: Getting a Foot in the Door (B)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0815-EMarketingThis continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach.Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0816-EMarketingThis third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.Starting at €5.74
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Google, King of Search
Farris, Paul W.; Gray, MarthaCase DARDEN-M-0818-EMarketingThis survey of Google's rise to prominence as the de facto search engine of choice focuses on the theme of relevance as a guiding principle. As Google has diversified its offering through both organic growth and acquisition, the potential manifestations of relevance have multiplied, to the point where the nature of its market may need to be reassessed.Starting at €8.20
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Save the Children (B): Epilogue
Riefberg, Vivian; Yemen, GerryCase DARDEN-OB-1384Leadership and People ManagementThis case set uses a humanitarian aid organization, Save the Children, to set the stage for analyzing a crisis and the CEO’s strategy of leading through uncertainty. The case provides only the minimal information the decision-maker had at the time and gives a sense of the complexity around that fact. It introduces issues around basic communication, strategy, and crisis uncertainties that can be explored in subsequent classes. The material include...Starting at €5.74
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Save the Children (A) and (B) - Teaching note
Riefberg, Vivian; Yemen, Gerry; Kemp, BiancaTeaching Note DARDEN-OB-1383TNLeadership and People ManagementStarting at €0.00
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Google AdWords
Farris, Paul W.; Gray, MarthaTechnical Note DARDEN-M-0817-EMarketingThis note introduces search engine marketing as presented by Google's popular AdWords advertising program and as monitored by Google Analytics.Starting at €8.20
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Save the Children (A)
Riefberg, Vivian; Yemen, GerryCase DARDEN-OB-1383Leadership and People ManagementThis case set uses a humanitarian aid organization, Save the Children, to set the stage for analyzing a crisis and the CEO’s strategy of leading through uncertainty. The case provides only the minimal information the decision-maker had at the time and gives a sense of the complexity around that fact. It introduces issues around basic communication, strategy, and crisis uncertainties that can be explored in subsequent classes. The material include...Starting at €8.20