Darden University of Virginia (USA)
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Coke Puts Its Brand between a Rock and a Hard Place: Aligning Activism with Brand Purpose
Whitler, Kimberly A.; Wooten, David; Nolan, LiamCase DARDEN-M-1019-EMarketingThis case presents The Coca-Cola Company’s (Coke’s) involvement in the controversial Georgia voting bills. It can be used to explore brand purpose and activation of purpose through activism. Presenting a chronology of Coke’s statements as the firm responded to consumer and organizational actions, the case enables students to explore the challenges associated with the following: 1) aligning activism with brand purpose, 2) engaging in activism in a...Starting at €8.20
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Business Plan Development: Overview
Fairchild, Gregory B.; Temkin, Jacqueline; Becker, BuzzExercise DARDEN-ENT-0231-EEntrepreneurshipThis exercise and its accompanying handouts, designed to be used in courses for non-MBA audiences that explore aspects of entrepreneurship, guide students through the development of their very own business plan. From researching and deciding on a business concept, to developing prospective customer profiles and understanding target markets, to creating financial and operations projections, this set of materials helps students step by step as they...Starting at €8.20
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The University of Virginia Health System: The Next Generation of Quality Care and Patient Safety (A) - Teaching Note
Landel, Robert D.; Temkin, JacquelineTeaching Note DARDEN-OM-1608TN-EService and Operations ManagementTeaching Note for product OM-1608Starting at €0.00
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The University of Virginia Health System: The Next Generation of Quality Care and Patient Safety (B) - Teaching Note
Landel, Robert D.; Temkin, JacquelineTeaching Note DARDEN-OM-1610TN-EService and Operations ManagementTeaching Note for product OM-1610Starting at €0.00
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Coke Puts Its Brand between a Rock and a Hard Place: Aligning Activism with Brand Purpose - Teaching note
Whitler, Kimberly A.; Wooten, DavidTeaching Note DARDEN-M-1019TN-EMarketingTeaching note for product M-1019Starting at €0.00