Darden University of Virginia (USA)
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Coke Puts Its Brand between a Rock and a Hard Place: Aligning Activism with Brand Purpose
Whitler, Kimberly A.; Wooten, David; Nolan, LiamCase DARDEN-M-1019-EMarketingThis case presents The Coca-Cola Company’s (Coke’s) involvement in the controversial Georgia voting bills. It can be used to explore brand purpose and activation of purpose through activism. Presenting a chronology of Coke’s statements as the firm responded to consumer and organizational actions, the case enables students to explore the challenges associated with the following: 1) aligning activism with brand purpose, 2) engaging in activism in a...Starting at €8.20
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Hudson's Seafood Corporation (A) and (B) - Teaching note
Landel, Robert D.; Samson, Cheryl L.Teaching Note DARDEN-OM-0875TN-EService and Operations ManagementTeaching note for products OM-0875 and OM-1391Starting at €0.00
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Hudson's Seafood Corporation (A) and (B) - Teaching note
Landel, Robert D.; Samson, Cheryl L.Teaching Note DARDEN-OM-0875TNService and Operations ManagementTeaching note for products OM-0875 and OM-1391Starting at €0.00
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Hudson's Seafood Corporation (B): The Landing Restaurant
Landel, Robert D.; Samson, Cheryl L.Case DARDEN-OM-1391-EService and Operations ManagementThis B case, which accompanies "Hudson's Seafood Corporation (A)" (UVA-OM-0875), is ideal for use in service- and operations-management business courses. It presents the business decision made by an owner who has considered which option to focus on for each of his two restaurants: a distinctive service package or reshaping one restaurant around the market currently being successfully served by its sister restaurant. A teaching note (UVA-OM-0875TN...Starting at €5.74
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Coke Puts Its Brand between a Rock and a Hard Place: Aligning Activism with Brand Purpose - Teaching note
Whitler, Kimberly A.; Wooten, DavidTeaching Note DARDEN-M-1019TN-EMarketingTeaching note for product M-1019Starting at €0.00
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Hudson's Seafood Corporation (B): The Landing Restaurant
Landel, Robert D.; Samson, Cheryl L.Case DARDEN-OM-1391Service and Operations ManagementThis B case, which accompanies "Hudson's Seafood Corporation (A)" (UVA-OM-0875), is ideal for use in service- and operations-management business courses. It presents the business decision made by an owner who has considered which option to focus on for each of his two restaurants: a distinctive service package or reshaping one restaurant around the market currently being successfully served by its sister restaurant. A teaching note (UVA-OM-0875TN...Starting at €5.74