HBSP (USA)
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La Estrategia de Captación de Clientes de Internet en Bankinter
Martinez-Jerez, F. Asis; Narayanan, V.G.; Brem, LisaCase HBS-104S02Accounting and ControlBankinter, un relativamente pequeño banco español, tiene una gran presencia como un proveedor de servicios financieros a Internet. Abriendo el camino a la rentabilidad a través de Internet Bankinter dará una gran ventaja competitiva sobre los bancos españoles más grandes y consolidadas. Ann Peralta, director de la red de Internet en Bankinter, debe evaluar si los miles de nuevos clientes llegando de otros portales son rentables para el banco. Per...Starting at €8.20
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Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged) (Spanish version)
Narayanan, V.G.; Brem, LisaCase HBS-107S03Accounting and Controlone from the point of view of the vice president of customer relationship marketing and the other from a line manager's perspective.Starting at €8.20
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La aplicación de las Normas Internacionales de Información Financiera en China
Ramanna, Karthik; Donovan, G.A.; Dai, Nancy HuaCase HBS-110S29EconomicsEn 2005, China ha anunciado planes para "converger con," pero no adopta por completo, IFRS. China también comenzó a ejercer presión para cambios a las disposiciones IFRS específicos, como por revelar sobre partes relacionadas de las empresas de propiedad estatal, para traerlos más en consonancia con los intereses chinos. sistema de contabilidad de China ya había sido objeto de reformas importantes durante las dos décadas en que su economía había ...Starting at €8.20
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Sniffing Out Opportunities at PetSmart
Narayanan, V.G.; Brem, LisaCase HBS-110025-EAccounting and ControlThe pet and pet supply industry was one of the few bright lights in an otherwise dismal retail outlook in 2009. This case gives background pet retail industry information and strategic positioning information for both PetSmart and PETCO to enable students to develop their own Balanced Scorecards and strategy maps for the two companies.Starting at €8.20
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HubSpot: Lower Churn though Greater CHI
Martinez-Jerez, F. Asis; Steenburgh, Thomas; Avery, Jill; Brem, LisaCase HBS-110052-EAccounting and ControlHubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the customer selection, selling, and training processes. Students assess a metric, CHI (Customer Happiness Index) which HubSpot uses to predict which customers will churn, and suggest al...Starting at €8.20
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Ujjivan: A Microfinance Institution at a Crossroads (A) and (B), Teaching Note
Narayanan, V.G.; Brem, LisaTeaching Note HBS-110069-EAccounting and ControlTeaching Note for [108057] and [108083].Starting at €0.00
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Offering the Right Service in the Right Place: Growing Orthopedics at the Brigham and Women's/Faulkner (BW/F) Hospitals, Teaching Note
Narayanan, V.G.; Brem, LisaTeaching Note HBS-110073-EAccounting and ControlTeaching Note for [108016].Starting at €0.00
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Emergia: Driving Profitability on Help Desk Contracts
Martinez-Jerez, F. Asis; Brem, LisaCase HBS-111048-EFinanceEmergia wants to keep its customers happy with its contact center service, but the margins on the help desk contract are dangerously low. Can Miguel Neira, the COO, increase margins while preserving the customer relationship?Starting at €8.20
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Sniffing Out Opportunities at PetSmart, Teaching Note
Narayanan, V.G.; Brem, LisaTeaching Note HBS-111083-EAccounting and ControlTeaching Note for #110-025.Starting at €0.00
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Caijing Magazine (A)
Ramanna, Karthik; Donovan, G.A.Case HBS-112028-EIn late 2009, Wang Boming, publisher of Caijing Magazine, widely regarded as China's most independent newsmagazine, gathered his core team for an urgent meeting. His pioneering editor Hu Shuli, described for her fiercely independent journalism as "the most dangerous woman in China" had quit with two-thirds of Caijing's staff, allegedly over a conflict on editorial independence. Wang, known for his ability to navigate the country's carefully contr...Starting at €8.20