HBSP (USA)
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Be a Better Leader, Have a Richer Life (Spanish version)
Friedman, Stewart D.Article HBS-R0804HLeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Work fills most executives' lives to the brim, leaving insufficient time for their families, their communities, and themselves. But Wharton professor Friedman suggests that, rather than view the problem as a set of trade-offs, executives use their leadership talen...Starting at €8.20
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The Total Leadership Experience
Friedman, Stewart D.Book Chapter HBS-4572BC-EThe Total Leadership program is for you if you sense that you are succeeding in one aspect of life while underperforming in the others, or failing to capture value from one part of life and bring it to bear in the others, or living with too much conflict among your different roles. This chapter introduces the Total Leadership program-a new method for developing leadership and integrating work, home, community, and self. This chapter is excerpted...Starting at €8.20
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Clarify What's Important to You: Leadership with Authenticity
Friedman, Stewart D.Book Chapter HBS-4573BC-EThe essence of acting with authenticity is in knowing what you care about and then doing your best to be true to these values and aspirations. The exercises you'll do in this chapter will help you articulate these most important aspects of your life's purpose, and provide the foundation for the journey to Total Leadership. This chapter is excerpted from "Total Leadership: Be a Better Leader, Have a Richer Life."Starting at €8.20
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Your Total Leadership Coaching Network
Friedman, Stewart D.Book Chapter HBS-4580BC-EBeing in a coaching network enhances the value of your Total Leadership experience. This chapter offers tips and ideas to help you and your friends, colleagues, and family members use some basic coaching concepts and methods to make the most of a Total Leadership program. This chapter is excerpted from "Total Leadership: Be a Better Leader, Have a Richer Life."Starting at €8.20
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La Estrategia de Captación de Clientes de Internet en Bankinter
Martinez-Jerez, F. Asis; Narayanan, V.G.; Brem, LisaCase HBS-104S02Accounting and ControlBankinter, un relativamente pequeño banco español, tiene una gran presencia como un proveedor de servicios financieros a Internet. Abriendo el camino a la rentabilidad a través de Internet Bankinter dará una gran ventaja competitiva sobre los bancos españoles más grandes y consolidadas. Ann Peralta, director de la red de Internet en Bankinter, debe evaluar si los miles de nuevos clientes llegando de otros portales son rentables para el banco. Per...Starting at €8.20
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Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged) (Spanish version)
Narayanan, V.G.; Brem, LisaCase HBS-107S03Accounting and Controlone from the point of view of the vice president of customer relationship marketing and the other from a line manager's perspective.Starting at €8.20
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Unconventional Wisdom in a Downturn (Spanish version)
Kaplan, Robert S.; Norton, David P.; Friedman, Stewart D.; Krishnamurthy, BV; Erickson, Tamara J.; Stibel, Jeffrey M.; Delgrosso, PeterArticle HBS-F0812DStrategyWhat best practice challenges the conventional wisdom about what to do in a downturn? We put that question to our team of management bloggers at harvardbusiness.org. This article provides an edited selection of their provocative responses.Starting at €8.20
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Sniffing Out Opportunities at PetSmart
Narayanan, V.G.; Brem, LisaCase HBS-110025-EAccounting and ControlThe pet and pet supply industry was one of the few bright lights in an otherwise dismal retail outlook in 2009. This case gives background pet retail industry information and strategic positioning information for both PetSmart and PETCO to enable students to develop their own Balanced Scorecards and strategy maps for the two companies.Starting at €8.20
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HubSpot: Lower Churn though Greater CHI
Martinez-Jerez, F. Asis; Steenburgh, Thomas; Avery, Jill; Brem, LisaCase HBS-110052-EAccounting and ControlHubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the customer selection, selling, and training processes. Students assess a metric, CHI (Customer Happiness Index) which HubSpot uses to predict which customers will churn, and suggest al...Starting at €8.20
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Ujjivan: A Microfinance Institution at a Crossroads (A) and (B), Teaching Note
Narayanan, V.G.; Brem, LisaTeaching Note HBS-110069-EAccounting and ControlTeaching Note for [108057] and [108083].Starting at €0.00