Default Category
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LinkedIn (A) (Spanish version)
Piskorski, Mikolaj JanCase HBS-711S07StrategyIn the summer of 2005, LinkedIn, a two-year-old start-up, was choosing between two options to monetize its 5 million business people network. Members could contact each other through trusted intermediaries on the network to offer or seek jobs, consulting engagements, expertise, and financing. The company had outpaced its competitors by building the most populous online business network, but it had little revenue to show its investors. The first r...Starting at €8.20
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Facebook (Spanish version)
Piskorski, Mikolaj Jan; Eisenmann, Thomas R.; Chen, David; Feinstein, Brian; Smith, AaronCase HBS-810S15EntrepreneurshipAs Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the revenue thus far, or concentrate on the Facebook Platform and help third-party developers create and distribute their own applications. After a highly anticipated yet largely disappointi...Starting at €8.20
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Inventory-Based Lending Industry Note
Foley, C. Fritz; Raman, Ananth; Craig, Nathan C.Case HBS-612057-EService and Operations ManagementInventory-based lending is a form of asset-based lending used by retailers and wholesalers. This note describes the development and the current state of the inventory-based lending industry.Starting at €8.20
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Wikipedia: Project Esperanza
Piskorski, Mikolaj Jan; Gorbatai, Andreea; Zuzul, TionaCase HBS-712493-EStrategyIn October 2006, Wikipedia was the largest volunteer-run on-line encyclopedia which could be freely read and edited by anyone with internet access. Within almost six years of its founding in 2001, the project had attracted hundreds of thousands of editors who had written over 1.2 million articles in English alone. Almost 10 percent of world-wide internet users accessed Wikipedia at least once a month. Just as Wales was stepping down, the editor c...Starting at €8.20
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Yammer (A)
Piskorski, Mikolaj Jan; Herman, Kerry; Smith, AaronCase HBS-713407-EStrategyIn spring 2012, Yammer was on track to become a highly successful standalone company. Yammer was a leading Enterprise Social Network (ESN), providing companies a private social network in which employees could collaborate securely and efficiently. However, later that year, Microsoft executives unexpectedly reached out with an offer to acquire Yammer for $1.2 billion and integrate Yammer into the Microsoft Office division. An integration with Micr...Starting at €8.20
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Zynga (A) and (B), Teaching Note
Piskorski, Mikolaj JanTeaching Note HBS-713482-EStrategyTeaching Note for 710464 and 713502.Starting at €0.00
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Yammer (B)
Piskorski, Mikolaj Jan; Smith, AaronCase HBS-713483-EStrategySupplement to Yammer (A), case 712-494.Starting at €5.74
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Your Social Network Over Time, Teaching Note
Piskorski, Mikolaj Jan; Gorbatai, AndreeaTeaching Note HBS-713485-EStrategyTeaching Note for 709476.Starting at €0.00
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Meetup, Teaching Note
Piskorski, Mikolaj JanTeaching Note HBS-713486-EStrategyTeaching Note for 710408Starting at €0.00
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Competing with Social Networks: Social Strategy, Module Note
Piskorski, Mikolaj JanCase HBS-713496-EStrategyStarting at €8.20