IESE (España)
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Tessile Milana, SpA (A)
Chinchilla Albiol, Nuria; San Martín Martin-Pozuelo, ÁlvaroCase DPO-795Leadership and People ManagementAnte un conflicto familiar y una atractiva oferta profesional externa, la directora de ventas de una empresa familiar tiene que decidir si abandona o no la compañía en la que ha trabajado durante varios lustros. Este documento está basado en el caso "Tessuti Dalmine, SpA (A)" (FH-648).Starting at €8.20
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Tessile Milana, SpA (A)
Chinchilla Albiol, Nuria; San Martín Martin-Pozuelo, ÁlvaroCase DPO-795-ELeadership and People ManagementThe sales director of a family firm finds herself involved in a family dispute. On receiving an attractive job offer from another company, she has to decide whether or not to leave the firm he has served for most of his working life. This case is based on the "Tessuti Dalmine, SPA (A)" case (FH-648-E).Starting at €8.20
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Doctor Kubber
Jimenez Lopez, Esther; Chinchilla Albiol, NuriaCase DPO-351-ELeadership and People ManagementDr. Kubber directs the internal medicine ward of a hospital. His pace of work and his management style trigger a series of reactions and consequences in and among his team of doctors that reflect the lower level of productivity, despite the professionalism of many of them. Katy, an assistant doctor at a hospital in Madrid, begins to get tired of the work pace and management style of Dr. Kubber, head of the Internal Medicine plant where she works....Starting at €8.20
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OpenAI y el mercado de los grandes modelos de lenguaje
Samila, Sampsa; Berrone, PascualCase SM-1742Business Ethics and Corporate Social Responsibility, Innovation and Change, StrategyEl caso se centra en Sam Altman, el CEO de OpenAI, y las trascendentales decisiones que debía tomar con respecto al rumbo de la empresa en un mercado, el de los grandes modelos de lenguaje (LLM), que crecía rápidamente. Gracias al éxito del GPT-4, OpenAI se había convertido en un actor prominente del sector, y Altman tenía que elaborar una estrategia integral con la que mantener la posición de la empresa y, al mismo tiempo, sortear los complejos ...Starting at €8.20
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Amazon.com, Inc: la transformación mediante IA
Samila, Sampsa; Sastre Boquet, IsaacCase SM-1724Information Technologies, Innovation and Change, Leadership and People Management, StrategyEste caso describe el desarrollo y utilización de la IA en Amazon. Este caso ha sido usado en clase para discutir el amplio abanico de aplicaciones de IA en Amazon, los efectos competitivos de estas aplicaciones, el proceso para desarrollar estas aplicaciones, y el estado actual de la organización de Amazon.Starting at €8.20
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Intrategy: A basic dimension of corporate culture (Portuguese Version, Brazil)
Cardona Soriano, Pablo; Chinchilla Albiol, NuriaTechnical Note FHN-323-PBLeadership and People ManagementThis technical note coins a new term, 'intrategy', to refer to the study of the company's internal environment and processes in order to enhance the unity of the organisation, ie the commitment of those who work in it. It also introduces a new model for diagnosing the culture of business organisations in order to facilitate change management.Starting at €8.20
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Personal leadership (Portuguese Version, Brazil)
Chinchilla Albiol, Nuria; Torres, Maximilian B.Technical Note FHN-344-PBLeadership and People ManagementSelf-leadership -the way a person leads himself- is absolutely essential in order to be able to lead others. We have also seen how self-leadership is nourished by competencies such as self-knowledge, emotional intelligence, proactivity, time and stress management, personal and professional career management, and affective maturity (as the fruit of evaluative learning, obtained through resolving intermotivational conflicts).Starting at €8.20
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The Four Disruptions: the Automotive Industry in the 2020s
Cassiman, Bruno; Samila, Sampsa; Isaac SastreCase SM-1723-EInnovation and Change, StrategyThis case describes currently ongoing transformations in the automotive sector: Electric vehicles, ride-hailing, connected vehicles, and autonomous vehicles. The case provides relevant information on all four of them and allows considering their individual and joint impacts.Starting at €8.20
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Intel: Competition Heats up in the Processor Market
Samila, Sampsa; Baeza, AntoniaCase SM-1730-EInnovation and Change, StrategyThe case describes the challenges faced by Pat Gelsinger, the new CEO of Intel, as he takes the helm in February 2021. In the processor market, Intel is facing a resurgent AMD that is manufacturing fully compatible processors. At the same time, Apple is moving from Intel processors to ARM and other manufacturers are developing ARM processors for servers. Intel has also fallen behind TSMC in manufacturing technology and is thus at a disadvantage r...Starting at €8.20
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Boeing 737 (C)
Samila, Sampsa; Wehrheim, David; Biquez Talayero, Jesús; Baeza, AntoniaCase SM-1729-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, Innovation and Change, StrategyThese cases describe how Boeing handled the situation of their 737 airplane. Designed in the 1960s, it was difficult to update with current engines in the 2010s. Faced with high competitive pressure, Boeing opted for shortcuts and created the 737Max, which had two accidents and was grounded worldwide.Starting at €5.74